Academy Exercises

Strategy workshop activities and resources


Links from our course


doug’s slides

Doug’s slides are available for download here.

brand management sites


social media management systems


graphic design tools


Pump up your digital strategy with these exercises


First activity break – Pre-flight:

  1. Reputation research – search out your organization’s name:
    1. Google: branded search
    2. Google: unbranded search (Ubersuggest to find keywords)
    3. Namechk
    4. Listening tools (,, etc.)
  2. Review a sample social media policy

second activity break – flight PLAN – people:

  1. People: Persona builder by Hubspot

Third activity break – flight PLAN – objectives:

  1. Objectives: Goal setting worksheet

homework – flight PLAN – Strategy & technology:

  1. Strategy: Planning questionnaire
  2. Evaluate channels by demographics