Academy Exercises

Strategy workshop activities and resources


 

Links from our course

 

doug’s slides

Doug’s slides are available for download here.
 

brand management sites

 

social media management systems

 

graphic design tools

 

Pump up your digital strategy with these exercises

 

First activity break – Pre-flight:

  1. Reputation research – search out your organization’s name:
    1. Google: branded search
    2. Google: unbranded search (Ubersuggest to find keywords)
    3. Namechk
    4. Listening tools (mention.com, Brand24.com, etc.)
  2. Review a sample social media policy

second activity break – flight PLAN – people:

  1. People: Persona builder by Hubspot

Third activity break – flight PLAN – objectives:

  1. Objectives: Goal setting worksheet

homework – flight PLAN – Strategy & technology:

  1. Strategy: Planning questionnaire
  2. Evaluate channels by demographics