I’m a member of Gen Y. I work in digital media, I post regular updates on Twitter and most importantly, I carry around my iPhone as if I need it to stay alive. An alert sounds on that thing and I leap up from the couch, cross the room in a single bound and check my [...]
Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company [...]
I’ve made no secret of the fact that I like to take and share pictures of my food. As a vegetarian and clean eater, I cook on a regular basis and like to experiment with recipes that I get from a number of sources, including the Web, regular cookbooks and food apps. Last night after [...]
Throughout this digital literacy series I’ve examined the many ways digital media has changed the way we live. This influence is so far-reaching that there are few, if any, industries that haven’t had to adapt accordingly. And with digital media playing such an important role in the everyday lives of Canadians, many of society’s basic [...]
Let me tell you a story. Back when I was growing up, I lived in a provincial park far away from civilization. To get to school and back every day I rode a school bus for 45 minutes each way. My only entertainment during my arduous travels came in the form of listening to a [...]
Human beings are a little weird about their health and in many ways digital technology has made us even weirder. Google has made me a minor hypochondriac – more than once I’ve diagnosed myself with a life-threatening disease in five clicks or less. Thanks to Google Images, it’s possible to view real pictures and videos of [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of YouTube analytics, a tool used to track user interactions on your YouTube channel. Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here. text
Smile, You’re On Candid Camera. That’s how Allen Funt started the reality television craze back in 1948. Oh sure, it took a few decades to really catch on, with a Gong Show here and a Dating Game there, but nowadays we’re awash in Big Brother, Survivor, and YouTube viral sensations. Why, you might ask, are [...]
We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: The media mix is all mixed up - The executive summary of Canadian Media Usage Trends Study (CMUST) essentially states audiences are migrating to [...]
We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: Melrose Café & Bar: a case study on digital media & the hospitality industry - Melrose started using digital media for two reasons: [...]
