Social media requires a content marketing system My Dad was a military man in the 1960s. As a youngster he trained me there was one way to iron a shirt, make a bed, or shine a pair of shoes – the right way. I remember him showing me how to shovel the driveway by dividing [...]
CALGARY, AB, Jun 14, 2012/ Troy Media – I write a lot about social media for external communications, but what about social media for work teams? Turns out there’s a lot of potential for internal communications, but it’s still a patchwork quilt of geekery and confusion. I’m a huge fan of trying new applications in [...]
Note: This article was originally published in its entirety on my Postmedia News social media column. A couple of weeks ago I wrote about social media browsers sparking a new round of browser wars. Social media browsers are well and good for individuals managing one account on each platform, but what about businesses managing multiple Twitter, [...]
