The content you post online could live forever. But you definitely won’t. So what happens to your Twitter and Facebook pages after you die? This is an interesting topic and it’s got lawmakers in the U.S. working on relevant legislation. This week, for the second time, a senator in Nebraska introduced a bill that would [...]
I’m a member of Gen Y. I work in digital media, I post regular updates on Twitter and most importantly, I carry around my iPhone as if I need it to stay alive. An alert sounds on that thing and I leap up from the couch, cross the room in a single bound and check my [...]
Santa’s come and gone. You’ve unwrapped your presents and you non-vegetarian types have gone into your seven-day turkey leftovers coma. Even with all the shopping you did before Christmas, you may just find yourself giving in to the temptation of a Boxing Week sale. And you’ll not only indulge in your shopping habit, you’ll tell [...]
Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company [...]
Your company has a website. Great. But no one’s visiting it. Not so great. And it gets worse: this lack of traffic is likely a result of your site’s poor performance in Google. First the facts: More and more people are heading online (on their smartphones, tablets and laptops) to do pretty much everything (see [...]
Social media is everywhere and many of us are on one social network or another pretty much all the time. Our inability to disconnect, and even our often-annoying compulsion to over share, is impacting our world in unexpected ways. Your Facebook and Twitter updates, even the mundane ones, are providing the basis for groundbreaking research, [...]
Today’s companies can’t afford to ignore digital media. No matter what industry you’re in, your customers, stakeholders and competitors are online. They’re having conversations about you and your industry, so you’d better be paying attention and taking the lead on what’s being said. Nowhere is this more critical than with reputation and crisis management. Things [...]
Social media is fun and useful, but it’s not perfect by any stretch. As a digital marketer it’s my job to see social media for what it is, warts and all. Occasionally those warts get under my skin. Here are ten of my social media pet peeves. Peeve numero uno – hyperbole. Everything seems to [...]
I’ve made no secret of the fact that I like to take and share pictures of my food. As a vegetarian and clean eater, I cook on a regular basis and like to experiment with recipes that I get from a number of sources, including the Web, regular cookbooks and food apps. Last night after [...]
Live-tweeting. For those of us working in the social media field (as well as social media enthusiasts) this is an accepted practice that takes place during events and conferences we attend. Often a hashtag is selected before an event, promoted and then used throughout the event to track conversations on Twitter. This allows those in [...]
