This is a guest post by Kelly Ferrier, owner of Calgary copywriting company, Kay Phair Advising. You can find her on Twitter at @kayphair. Companies are starting to really see the value in using social media to have conversations with their customers. Take McDonald’s for example. Last week the social media people behind the Golden [...]
Twitter. Facebook. LinkedIn. YouTube. Social media. These buzz words are getting a lot of attention. From teenagers and grandparents posting profile pics on Facebook, to celebrities sharing their “genuine” love for cheeseburgers and purses on Twitter and HR professionals recruiting potential employees on LinkedIn, there’s no segment of society that hasn’t been impacted by social [...]
CALGARY, AB, Aug. 28, 2011/Troy Media – I’ve been reading a few articles from social media naysayers of late. Funny thing is, I often start such a read agreeing with many of their points, but invariably they seem to succumb to the temptations of weak, emotional argument. In other words, they go from smart [...]
War, huh, yeah What is it good for Absolutely nothing Uh-huh There’s an increasing chorus of voices that, somewhat like the lyric from the ’60s hit protest song War, wonders whether social media may be good for “absolutely nothing” when it comes to business. Oddly enough, for a fellow who runs a Calgary social media [...]
“Our brand is the public opinion of a million citizens … ” said Cindy Pickett, the City of Calgary’s Director of Communications, “and our research shows a high penetration of web 2.0 use in that population.” Ms. Pickett was addressing an appreciative audience of IABC communicators at the recent “How Does Social Media Impact You?” [...]
Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog. It all used to be so simple – segment your audience, target a demographic, pick the media mix that [...]
When I gave this presentation to members of CPRS Vancouver last May, now summarized in this series of précis posts, I asserted: Traditional media is under pressure PR folks can’t rely on traditional media as their sole “channel” for distributing messages Social media is an umbrella term for a wide variety of collaborative web-based software [...]
Clowns to the left of me, Jokers to the right, Here I am, Stuck in the middle with you … Stuck in the middle, Stealers Wheel, 1972 For decades the practice of public relations has been a somewhat symbiotic (love/hate?) relationship between the press and the practitioner. Journalists needed stories, quotes, facts and pictures, and [...]
In my presentation at the May 2008 Social Media Speed Dating event held by CPRS Vancouver I posited what is a fairly non-controversial position, that traditional media is under intense pressure by macro-environmental forces including social media. My twist is that most people are distracted by the red herring of audience loss when in fact [...]
In the May 2008 “Social Media Speed Dating” event put on by CPRS Vancouver, attendees went from table to table visiting a moderator who made brief comments on the state of social media and engaged the groups in conversation. I was lucky enough to be one of those moderators. My comments centered around four basic [...]
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