A couple weeks ago I wrote a post for this digital literacy series about the smartphone addicted Gen Y. For the purpose of today’s post, here are some of the most interesting tidbits from that post: Four out of five respondents (81%) believe people have different online and offline identities. Less than 50% said their [...]
Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company [...]
We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: You are what you tweet: the psychology of social media - Most of us spend an incredible amount of time involved in some sort of [...]
Digital media is having a profound impact on traditional media. That’s a fact. And for companies, this means the way you communicate with your audience has to change too. Gone are the days of faxed press releases. And gone are the days when people only read their news in the paper or watched it on [...]
“Journalism is printing what someone else does not want printed: everything else is public relations.” ~George Orwell Ah, the seemingly age-old tension filled, mutually distrustful, relationship between journalists and PR pros – it’s been said that journalists speak the truth and PR pros dazzle and confuse with spin. Where does this relationship stand in today’s [...]
We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: Melrose Café & Bar: a case study on digital media & the hospitality industry - Melrose started using digital media for two reasons: [...]
The year was 1979 and though I wasn’t born yet, I still recognize this song as a classic (love the outfits!): Well, it’s 33 years later and video still hasn’t killed radio. Personally, on most days I listen to the radio while I’m writing. And here’s a shocking revelation: I don’t own a TV and [...]
“Whoever controls the media, the images, controls the culture.” This quote, from the outspoken American poet, Allen Ginsberg, seems to have particular resonance in today’s digital world – and provides an apt starting point for this installment of the digital literacy series. According to the bio on the website for his estate, “…the foundation of [...]
In last week’s post I shifted the focus of the digital literacy series to an unavoidable topic: the impact it’s having on traditional media. While there doesn’t seem to be a concrete answer to this oft-debated subject, there’s no ignoring that what’s happening online is forever changing how we see “media”. So what does this [...]
A digital literacy series would be incomplete without the inclusion of one of today’s most hot button topics – the impact digital media is having on traditional media. This very blog is a result of the rapidly growing world of new media. I am able to share information with an unlimited audience and I am [...]
