SEO, pay-per-click, and social media specialists Anduro Marketing and Calgary social media agency communicatto are putting on a seminar “6 Hours to Online Strategy” November 29, 2010. Register here if you’re interested in a one-day hands on online strategy development course. Here’s me and Jeff Nelson, President of Anduro, chatting about what you can expect: [...]
For those who follow this column (Hi mom!), you’ll recall that last week I was helping Toronto entrepreneur Tammy Gilden, the chief energy officer at Employee Energizer. With minimal assistance, Tammy was able to separate her personal Facebook profile from her business page, which is now at facebook.com/EmployeeEnergizer. One might call that a happy ending. [...]
Even for those executives whose organizations live and breathe on the weird, wide web every day, it can be difficult to make sense of the muddled opportunities of social media. For example, what’s the benefit of marketing online if you don’t understand the potential return on investment (ROI)? Will tapping tools such as Twitter and [...]
Susan Elford and the gang at Canadian Public Relations Society (CPRS) Calgary asked me recently to present to the “Indy 500″, the independent practitioners’ sub-group of CPRS. The topic was “Social Media Strategy”. While I provided my usual overabundance of blah blah, attendees seemed pleased and asked for the slides to be posted. Here they [...]
Sandor Kiss of Teamthink.ca presented on “B2B Digital Best Practices” to my CMA eMarketing class at Mount Royal University about a week ago. I have had the distinct pleasure of watching Sandor present on two occasions. The first was at a Calgary Marketing Club event where, in spite of venue challenges, he engaged the audience [...]
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