This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. Today we continue our series examining the importance of digital literacy to Canada’s economy. This post is focused on the impact of digital media on the non-profit sector. For insight into [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. Today’s post is the first in a series that will be examining the importance of digital literacy to Canada’s economy. Over the next few weeks, I’ll be interviewing key people to [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company, Kay Phair Advising. You can find her on Twitter at @kayphair. Companies are starting to really see the value in using social media to have conversations with their customers. Take McDonald’s for example. Last week the social media people behind the Golden [...]
Twitter. Facebook. LinkedIn. YouTube. Social media. These buzz words are getting a lot of attention. From teenagers and grandparents posting profile pics on Facebook, to celebrities sharing their “genuine” love for cheeseburgers and purses on Twitter and HR professionals recruiting potential employees on LinkedIn, there’s no segment of society that hasn’t been impacted by social [...]
20 per cent of the pea pods contain 80 per cent of the peas CALGARY, AB, Jan. 9, 2012/ Troy Media - The Pareto principle, aka the 80-20 rule, seems to magically apply to many areas of life, including social media marketing. Anyone who has ever managed a sales team is familiar with the axiom 80 [...]
CALGARY, AB, Oct. 25, 2011/Troy Media A recent study by RSW, an agency that helps agencies, found “social media comes up short for agency prospecting”, eMarketer.com reported: When it comes to identifying prospects online, RSW … found the vast majority (95 per cent) of U.S. ad agencies used social media to identify potential clients. But [...]
CALGARY, AB, Aug. 28, 2011/Troy Media – I’ve been reading a few articles from social media naysayers of late. Funny thing is, I often start such a read agreeing with many of their points, but invariably they seem to succumb to the temptations of weak, emotional argument. In other words, they go from smart [...]
CALGARY, AB, June 24, 2011/ Troy Media/ – “I want the corner butcher back. Bring it back a century.” So says Scott Stratten when asked what business should look like in a social media world. “I don’t want Wal-Mart, I want the butcher who knows my name and saves me a certain cut of meat because [...]
SEO, pay-per-click, and social media specialists Anduro Marketing and Calgary social media agency communicatto are putting on a seminar “6 Hours to Online Strategy” November 29, 2010. Register here if you’re interested in a one-day hands on online strategy development course. Here’s me and Jeff Nelson, President of Anduro, chatting about what you can expect:
For those who follow this column (Hi mom!), you’ll recall that last week I was helping Toronto entrepreneur Tammy Gilden, the chief energy officer at Employee Energizer. With minimal assistance, Tammy was able to separate her personal Facebook profile from her business page, which is now at facebook.com/EmployeeEnergizer. One might call that a happy ending. [...]
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