Attendees at my social media seminars often ask how to keep business and personal separate in social media. The older they are, the more likely that question comes up. It’s generational angst on the death of privacy. They seem unaware that privacy is virtually dead already. The only privacy filter you can trust is the [...]
To B2B or not to B2B, this is the oftasked question. Whether ’tis nobler to silently suffer the slings and arrows of outrageous Facebookers or take arms against a sea of tweets? With all due apologies to the Bard for my misappropriation of his famous prose, a lot of corporate types struggle with this very [...]
In the course of a week I talk to a lot of people about social media, most of them corporate types. Often they are keen to use social media for some legitimate business purpose, but they don’t have the arguments or the confidence to convince others of its worth. Making a business case and overcoming [...]
Social media is increasingly becoming implicated in moments of crisis and significant world events. The 2009 Iranian election is a great example. Thanks to a variety of technical manoeuvres, the Iranian government could not throttle the protesters’ use of Twitter to report on those events. Where traditional media could not tread, the citizenry and Twitter [...]
This week I was speaking to a potential client who said their IT department was resisting use of Facebook for marketing purposes (and blocking it via the firewall) because, horror of horrors, there was a phishing scam going around. This snoozy bit of non-news is classic fear-mongering by the IT “wizards in the dungeon,” a [...]
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