20 per cent of the pea pods contain 80 per cent of the peas CALGARY, AB, Jan. 9, 2012/ Troy Media - The Pareto principle, aka the 80-20 rule, seems to magically apply to many areas of life, including social media marketing. Anyone who has ever managed a sales team is familiar with the axiom 80 [...]
CALGARY, AB, Oct. 25, 2011/Troy Media A recent study by RSW, an agency that helps agencies, found “social media comes up short for agency prospecting”, eMarketer.com reported: When it comes to identifying prospects online, RSW … found the vast majority (95 per cent) of U.S. ad agencies used social media to identify potential clients. But [...]
The Yellow Pages book landed on my doorstep this week with a thud. Ridiculously weighty, almost permanently unopened, recycled annually with guilt, it made me pause to think about what drives consumer behaviour these days. There was a time when being in the Yellow Pages was essential to a business. Need a plumber? Crack the [...]
This is a reprint of an article originally published in the Valiant Trust newsletter. Social media across the enterprise View more documents from Doug Lacombe. Send to your network:
The good folks at Valiant Trust recently asked me to write an overview of how social media impacts an entire business. Not just PR or IR, but right across the enterprise. Here’s an excerpt and a link to the full newsletter article: Planning for the whole business There’s a lot of buzz about social media [...]
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