Tag Archive | "ROI"

Social business recap: Most popular stories from the last month

November 27, 2013

We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results: Stories we wrote: Tech talk: Memjet C6010 – the fastest printer you’ve never heard of  - The C6010 is Memjet’s first foray into the printer market directed toward […]

Social business recap: Most popular stories from the last month

March 6, 2013

We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results: Stories we wrote: The day my iPhone died - I can’t deny that I am overly reliant on my smartphone. And I’ll admit to feeling panicked if it’s […]

Social business recap: Most popular stories from the last month

February 13, 2013

We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results: Stories we wrote:  The day my iPhone died - I can’t deny that I am overly reliant on my smartphone. And I’ll admit to feeling panicked if […]

Social business recap: Most popular stories from the last month

January 9, 2013

We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results: Stories we wrote: Tech Talk: The one remote that controls them all - Logitech hasn’t come out with a new remote in over three years, so you’d […]

Social business recap: Most popular stories from the last month

December 26, 2012

We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results: Stories we wrote: Tech Talk: Add colour to your listening this year with the iPod touch and nano - The newest iPod touch, and iPod nano are […]

Social media snake oil slippery slope to failure

June 6, 2012

A healthy skepticism goes a long way CALGARY, AB, Jun 5, 2012/ Troy Media – Social media is such a hot topic right now, especially in corporate communications, it’s really easy to slip in the snake oil. Supposed experts, many at traditional agencies, are coming out of the woodwork and providing all kinds of dubious […]

Social media in 2011 and 2012

January 4, 2012

2011 may have been the year Google finally got social networking right with Google+ CALGARY, Jan. 1, 2012/ Troy Media - It’s that time of year again for Digital Doug to summarize the year in social, fess up to the accuracy of last year’s predictions (or lack thereof), and break out the crystal ball for 2012. […]

CEOs follow the money, not the tweets

December 7, 2011

CALGARY, AB, Dec. 6, 2011/ Troy Media – While wandering through Google Plus the other day, I ran across a video “CEOs suffer from social paralysis” by Thomas Power. Power, chairman and founder of Ecademy.com, essentially posits that CEOs are rewarded for things like reducing costs, automating processes and producing short term results, none of […]

No free lunch in social media

November 30, 2011

CALGARY, AB, Nov. 28, 2011/ Troy Media – Everyone knows social media is free. To sign up, that is. But, as the saying goes, there is no free lunch. If you expect to get something from social media in exchange for little or nothing, you should expect to fail. Facebook is littered with such failures. […]

Social media audits balance art and science

September 19, 2011

Considerable evidence exists that social media is rapidly evolving from the shiny new marketing toy to a standard part of the media mix. Nowadays almost every campaign at least considers doing a YouTube video or a blog or a Facebook page. What sometimes gets forgotten is the post-mortem – was using social media worth it? […]


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