Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of buffer systems (aka social media post queuing), three services used to schedule or delay publishing of tweets and posts until some future preferred time. Note for RSS subscribers: if you can’t see the video in your reader, it is [...]
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. ~Robert McKee It’s no accident that a sense of belonging is listed as one of humanity’s basic needs. We’re a social species, interested in shared experiences and united in our love for [...]
In continuing our series on digital literacy and the impact it’s having on Canada’s economy, this week we focus on the “State of the Digital Publishing Industry”. This was the topic of a panel discussion hosted by Digital Alberta (@DigitalAlberta) on Monday. On the panel were Guy Huntingford (@guyhuntingford), publisher of the Calgary Herald, and [...]
This article was originally published in Newsline, a publication of the Canadian Investor Relations Institute. Nearly every IRO I speak to is dissatisfied with his or her website. Usually I innocently ask: “How is your website working for you?”. That’s when the eye rolling and sighing starts. Whether due to death by committee, an unskilled [...]
20 per cent of the pea pods contain 80 per cent of the peas CALGARY, AB, Jan. 9, 2012/ Troy Media - The Pareto principle, aka the 80-20 rule, seems to magically apply to many areas of life, including social media marketing. Anyone who has ever managed a sales team is familiar with the axiom 80 [...]
Ed. Note: This article originally appeared in my Postmedia News social media column. Everyone speaks about the need for social media strategy and I agree wholeheartedly. Or, more precisely, I think your communications strategy needs a social media component. However, it’s a long journey from strategic document to actual implementation. On paper this stuff can [...]
Note: This article was originally published in its entirety on my Postmedia News social media column. A couple of weeks ago I wrote about social media browsers sparking a new round of browser wars. Social media browsers are well and good for individuals managing one account on each platform, but what about businesses managing multiple Twitter, [...]
Note: This article was originally published in its entirety on my Postmedia News social media column. The social media club I organize, Third Tuesday, had a great speaker this week. Social media consultant to corporate America, podcaster, web community builder, and now author C.C. Chapman came to Canada to promote his new book Content Rules. [...]
