Tag Archive | "Public Relations"

Search engines can be a real content killer

November 15, 2012

Digital media is having a profound impact on traditional media. That’s a fact. And for companies, this means the way you communicate with your audience has to change too. Gone are the days of faxed press releases. And gone are the days when people only read their news in the paper or watched it on […]

Don’t let your company get caught in a twitstorm

November 1, 2012

Today’s companies can’t afford to ignore digital media. No matter what industry you’re in, your customers, stakeholders and competitors are online. They’re having conversations about you and your industry, so you’d better be paying attention and taking the lead on what’s being said. Nowhere is this more critical than with reputation and crisis management. Things […]

Five easy steps to social media failure

September 18, 2012

Lately I’ve been signing up a lot of corporate clients who have dipped their toes into social media without a ton of planning. You might call this their “experimentation phase”. While testing the waters is a great way to understand the lay of the land (mixed metaphor, but you know what I mean), it’s rarely […]

Social business recap: Most popular stories from the last month

August 31, 2012

We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: Watch out boys, women are social media mavens – While all humans have an innate need to be social, there’s always been a great […]

Diving into social media, you might drown

August 27, 2012

As a teenager I spent a lot of time in the pool at the YMCA. Training to be a lifeguard, teaching and practicing, I reeked of chlorine most of the time. In the summers I did the same at camp. One thing they taught us over and over was to avoid diving into unknown waters. […]

Digital media and the PR pro/journalist relationship: evolving but still complicated

August 2, 2012

“Journalism is printing what someone else does not want printed: everything else is public relations.” ~George Orwell Ah, the seemingly age-old tension filled, mutually distrustful, relationship between journalists and PR pros – it’s been said that journalists speak the truth and PR pros dazzle and confuse with spin. Where does this relationship stand in today’s […]

PR pulse: old-school meets new media

April 12, 2012

There’s no doubt that digital media has altered the PR landscape forever. Given this reality, what does the current world of PR and corporate communications look like? In this week’s edition of the digital literacy series, Adam Dooley (@adamdooley), President of Winnipeg-based Dooley Communications, offers his insight into the current pulse of the industry, including: […]

Your website – bride of Frankenstein or supermodel?

March 11, 2012

This article was originally published in Newsline, a publication of the Canadian Investor Relations Institute.  Nearly every IRO I speak to is dissatisfied with his or her website. Usually I innocently ask: “How is your website working for you?”. That’s when the eye rolling and sighing starts. Whether due to death by committee, an unskilled […]

Book review: Newsjacking

March 8, 2012

If you’re working in the PR and marketing field, there’s no doubt that you’ve heard of David Meerman Scott. And you’ve probably read his bestselling book “The New Rules of Marketing and PR”. This book was a game changer – kick-starting social media awareness and introducing the industry to the power of these tools to […]

No free lunch in social media

November 30, 2011

CALGARY, AB, Nov. 28, 2011/ Troy Media – Everyone knows social media is free. To sign up, that is. But, as the saying goes, there is no free lunch. If you expect to get something from social media in exchange for little or nothing, you should expect to fail. Facebook is littered with such failures. […]


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