CALGARY, AB, Sept. 20, 2011/Troy Media – In 2009 the Canadian Public Relations Society held its annual conference “On the Edge” in Vancouver. Like the good communicators they are, John Kageorge and his organizing team encouraged members and attendees to blog, tweet, debate and discuss the communications issues of the day. It was a lively [...]
Companies are highly motivated these days to manage their reputations and advocate their positions using social media. Sometimes that goes too far. This week Facebook and public relations giant Burson-Marsteller (B-M) appear to have crossed the line in what is becoming known as “Whisper-Gate.” For the record, if anyone at your company asks you to [...]
communicatto commentary: social media insights – snack sized bits of social media goodness in under 5 minutes. Hosted by Calgary social media consultant Doug Lacombe, communicatto commentary documents Lacombe’s thoughts regarding social media for business. communicatto is a Calgary social media agency, follow us at http://facebook.com/communicatto This episode suggests looking outside your industry for social [...]
There is a misconception in some quarters that social media is only for business-to-consumer marketing, not business-to-business. This view is particularly prevalent in Western Canada, no doubt due to the heavy emphasis on resource-based industries. Often someone from legal will declare with great assurance: “We don’t need social media, we’re not selling anything.” OK, maybe [...]
Corporate reputation management is becoming a big deal on the social web. Just ask United Airlines and their series of luggage handling gaffes that led to hit song United Breaks Guitars. Halifax musician Dave Carroll gained huge audience and support “by sticking it to the man” after exhausting every other option United offered for redress. [...]
This is a reprint of an article originally published in the Valiant Trust newsletter. Social media across the enterprise View more documents from Doug Lacombe. Send to your network:
Last week I had the privilege of speaking to about 50 IABC Calgary members at a session called “The Digital Discussion”. As promised, the slides are below, and a nice review from Jessica Wilkinson is on her Wildrose PR blog The Digital Discussion IABC Jan 2010 View more presentations from Doug Lacombe. Send to your [...]
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