Digital media is having a profound impact on traditional media. That’s a fact. And for companies, this means the way you communicate with your audience has to change too. Gone are the days of faxed press releases. And gone are the days when people only read their news in the paper or watched it on [...]
We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: Granny’s got a new iPad – and she knows how to use it! - Revera is one of Canada’s leading providers of seniors’ accommodations, [...]
As a teenager I spent a lot of time in the pool at the YMCA. Training to be a lifeguard, teaching and practicing, I reeked of chlorine most of the time. In the summers I did the same at camp. One thing they taught us over and over was to avoid diving into unknown waters. [...]
“Journalism is printing what someone else does not want printed: everything else is public relations.” ~George Orwell Ah, the seemingly age-old tension filled, mutually distrustful, relationship between journalists and PR pros – it’s been said that journalists speak the truth and PR pros dazzle and confuse with spin. Where does this relationship stand in today’s [...]
CALGARY, AB, May 29, 2012/ Troy Media – All I really needed to know about content marketing, I learned in kindergarten – specifically during story time. Whether it’s a fairy tale or a fable, a parable or a poem, the structure tends to follow a certain pattern. Content marketing is now at the heart of [...]
CALGARY, AB, Sept. 20, 2011/Troy Media – In 2009 the Canadian Public Relations Society held its annual conference “On the Edge” in Vancouver. Like the good communicators they are, John Kageorge and his organizing team encouraged members and attendees to blog, tweet, debate and discuss the communications issues of the day. It was a lively [...]
Companies are highly motivated these days to manage their reputations and advocate their positions using social media. Sometimes that goes too far. This week Facebook and public relations giant Burson-Marsteller (B-M) appear to have crossed the line in what is becoming known as “Whisper-Gate.” For the record, if anyone at your company asks you to [...]
communicatto commentary: social media insights – snack sized bits of social media goodness in under 5 minutes. Hosted by Calgary social media consultant Doug Lacombe, communicatto commentary documents Lacombe’s thoughts regarding social media for business. communicatto is a Calgary social media agency, follow us at http://facebook.com/communicatto This episode suggests looking outside your industry for social [...]
There is a misconception in some quarters that social media is only for business-to-consumer marketing, not business-to-business. This view is particularly prevalent in Western Canada, no doubt due to the heavy emphasis on resource-based industries. Often someone from legal will declare with great assurance: “We don’t need social media, we’re not selling anything.” OK, maybe [...]
Corporate reputation management is becoming a big deal on the social web. Just ask United Airlines and their series of luggage handling gaffes that led to hit song United Breaks Guitars. Halifax musician Dave Carroll gained huge audience and support “by sticking it to the man” after exhausting every other option United offered for redress. [...]
