Tag Archive | "policy"

Digital literacy is the key to productivity & a successful economic future

February 23, 2012

This week we continue our series on the impact of digital literacy on Canada’s economy. Today’s post focuses specifically on digital literacy’s link to productivity – a topic that experts say is imperative to Canada’s economic future in the face of a declining workforce. While there is no doubt that digital technology is playing a [...]

Social media publishing like building a bonfire

January 22, 2011

Note: This article was originally published in its entirety on my Postmedia News social media column. The social media club I organize, Third Tuesday, had a great speaker this week. Social media consultant to corporate America, podcaster, web community builder, and now author C.C. Chapman came to Canada to promote his new book Content Rules. [...]

Facebook page is a tactic not strategy

November 14, 2010

For those who follow this column (Hi mom!), you’ll recall that last week I was helping Toronto entrepreneur Tammy Gilden, the chief energy officer at Employee Energizer. With minimal assistance, Tammy was able to separate her personal Facebook profile from her business page, which is now at facebook.com/EmployeeEnergizer. One might call that a happy ending. [...]

Tweets don’t elect people, people elect people

October 23, 2010

Events in Calgary this week have North America buzzing about social media. In case you missed it, Calgary elected a new mayor, 38-year-old university Prof. Naheed Nenshi, some say on a campaign fuelled by social media. A quick Google search for “Nenshi +’social media’ ” turns up 88,300 results — a good number of them [...]

Social media pre-flight checklist

August 28, 2010

There is a dizzying array of social media platforms, enough to make your average communicator’s head spin. What channels should you use, when, why and how? It’s like someone trying to build a house without a blueprint or awareness of what the various tools do. When speaking to business groups I often point out the [...]

Companies need social media rules

May 29, 2010

This week I’ve been diving deep into social media policy for corporations. It’s a complex balance between liberty and restriction. Put too tight a chokehold on social media and it can’t work, too loose and you expose the corporation to undue risk. It seems a conundrum. Earlier this year, Mashable.com reported a low incidence of [...]

Social media good for HR

April 17, 2010

This article is a reprint, originally published in the Human Resources Association of Calgary newsletter. Social media tools good for HR View more documents from Doug Lacombe.


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