I recently put a Twitter panel together for the meshwest conference that took place in Calgary last week. After the conference mesh co-founder and leading digital strategist Mark Evans asked me a few questions on the flip cam. Here’s my blah blah on social media in Calgary, oil and gas, Mayor Nenshi, and so on.
There is a misconception in some quarters that social media is only for business-to-consumer marketing, not business-to-business. This view is particularly prevalent in Western Canada, no doubt due to the heavy emphasis on resource-based industries. Often someone from legal will declare with great assurance: “We don’t need social media, we’re not selling anything.” OK, maybe [...]
Interesting program on the PR nightmare BP has created for itself with the catastrophic 2010 oil spill on Al Jazeera’s “Listening Post” media program. Disclosure – I have a tiny bit around minute 4.