Tag Archive | "Newspapers"

Making the case for digital marketing: 10 compelling stats

December 13, 2012

Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company […]

Social business recap: Most popular stories from the last month

July 25, 2012

We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: Melrose Café & Bar: a case study on digital media & the hospitality industry – Melrose started using digital media for two reasons: […]

For traditional media, digital is the elephant in the room

June 21, 2012

Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. ~Robert McKee It’s no accident that a sense of belonging is listed as one of humanity’s basic needs. We’re a social species, interested in shared experiences and united in our love for […]

Digital media gives voice to the individual & unites the masses

June 7, 2012

“Whoever controls the media, the images, controls the culture.” This quote, from the outspoken American poet, Allen Ginsberg, seems to have particular resonance in today’s digital world – and provides an apt starting point for this installment of the digital literacy series. According to the bio on the website for his estate, “…the foundation of […]

Tweeting the crime beat: crime reporting in the digital age

May 31, 2012

In last week’s post I shifted the focus of the digital literacy series to an unavoidable topic: the impact it’s having on traditional media. While there doesn’t seem to be a concrete answer to this oft-debated subject, there’s no ignoring that what’s happening online is forever changing how we see “media”. So what does this […]

Traditional media reality check: evolve or cease to exist

May 24, 2012

A digital literacy series would be incomplete without the inclusion of one of today’s most hot button topics – the impact digital media is having on traditional media. This very blog is a result of the rapidly growing world of new media. I am able to share information with an unlimited audience and I am […]

Brand & content key to digital publishing success

March 29, 2012

In continuing our series on digital literacy and the impact it’s having on Canada’s economy, this week we focus on the “State of the Digital Publishing Industry”. This was the topic of a panel discussion hosted by Digital Alberta (@DigitalAlberta) on Monday. On the panel were Guy Huntingford (@guyhuntingford), publisher of the Calgary Herald, and […]

Working the Twitter beat – social media journalism

November 26, 2009

Angela Joyce interviewed me recently about all things journalism. Thankfully she cut out the video and much of my prattling and whittled it down to these few comments on “working the Twitter beat” – here’s the audio:

Social media speed dating précis 4 of 4

February 20, 2009

When I gave this presentation to members of CPRS Vancouver last May, now summarized in this series of précis posts, I asserted: Traditional media is under pressure PR folks can’t rely on traditional media as their sole “channel” for distributing messages Social media is an umbrella term for a wide variety of collaborative web-based software […]

Social media speed dating précis 3 of 4

February 17, 2009

Clowns to the left of me, Jokers to the right, Here I am, Stuck in the middle with you … Stuck in the middle, Stealers Wheel, 1972 For decades the practice of public relations has been a somewhat symbiotic (love/hate?) relationship between the press and the practitioner. Journalists needed stories, quotes, facts and pictures, and […]

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