Tag Archive | "Newspapers"

Working the Twitter beat – social media journalism

November 26, 2009 No comments yet

Angela Joyce interviewed me recently about all things journalism. Thankfully she cut out the video and much of my prattling and whittled it down to these few comments on “working the Twitter beat” – here’s the audio: Send to your network:

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Social media speed dating précis 4 of 4

February 20, 2009 4 comments

When I gave this presentation to members of CPRS Vancouver last May, now summarized in this series of précis posts, I asserted: Traditional media is under pressure PR folks can’t rely on traditional media as their sole “channel” for distributing messages Social media is an umbrella term for a wide variety of collaborative web-based software [...]

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Social media speed dating précis 3 of 4

February 17, 2009 4 comments

Clowns to the left of me, Jokers to the right, Here I am, Stuck in the middle with you … Stuck in the middle, Stealers Wheel, 1972 For decades the practice of public relations has been a somewhat symbiotic (love/hate?) relationship between the press and the practitioner. Journalists needed stories, quotes, facts and pictures, and [...]

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Social media speed dating précis 2 of 4

January 24, 2009 4 comments

In my presentation at the May 2008 Social Media Speed Dating event held by CPRS Vancouver I posited what is a fairly non-controversial position, that traditional media is under intense pressure by macro-environmental forces including social media. My twist is that most people are distracted by the red herring of audience loss when in fact [...]

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Social media speed dating précis 1 of 4

January 6, 2009 No comments yet

In the May 2008 “Social Media Speed Dating” event put on by CPRS Vancouver, attendees went from table to table visiting a moderator who made brief comments on the state of social media and engaged the groups in conversation. I was lucky enough to be one of those moderators. My comments centered around four basic [...]

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