Tag Archive | "Mount Royal University"

Social media all about knowing your customers

June 28, 2011 2 comments

CALGARY, AB, June 24, 2011/ Troy Media/ – “I want the corner butcher back. Bring it back a century.” So says Scott Stratten when asked what business should look like in a social media world. “I don’t want Wal-Mart, I want the butcher who knows my name and saves me a certain cut of meat because [...]

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Video: Digerati speaking at Mount Royal U “Shift” Conference

June 2, 2011 No comments yet

Mount Royal University is holding a one-day forum and trade show on June 23, 2011 called “Social Media Shift” – a social media marketing conference featuring Scott Stratten of @unmarketing fame, Eric Weaver (@weave) and numerous others. Here’s a peek at who’s on deck: The forum is specifically designed for small to mid-sized business owners and [...]

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Social Media Shift, big ideas for growing business

May 23, 2011 1 comment

Mount Royal University is holding “Social Media Shift“, a one-day forum and trade show on social media marketing. A variety of dynamic speakers from the forefront of this growing phenomenon will be featured, including: Doug Lacombe – Master of Ceremonies (disclosure, that’s me!) Scott Stratten – Social Currency Ernest Barbaric – The Ripple Effect Richard [...]

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MRU CMA eMarketing guest speaker slides

August 12, 2010 4 comments

Alexander Zagoumenov: Listen first: monitoring social media for opportunities and threats View more presentations from Alexander Zagoumenov. Jeff Nelson: The Power Of Online Marketing Mru V2 View more presentations from Jeff Nelson. Bruce McLeod: Mount Royal University domain presentation Louise Desmarais: Mount Royal SEO Copywriting Presentation Bruce Jensen: Web building, UI, Information Architecture, and CMS [...]

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e-Marketing course returns to Calgary

January 31, 2010 4 comments

Calgary marketing professionals are hot on e-marketing, and well they should be! As budgets and audiences migrate to digital, and social media comes more and more to the fore, any marketer without e-skills will be left in the dust. Seventeen professionals took the plunge last fall, enrolling in the e-Marketing Certificate by the Canadian Marketing [...]

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eMarketing recommended blogs, web style & more

October 27, 2009 4 comments

For those of you in my CMA eMarketing course at Mount Royal University, here are a few of the promised items to aid you in your studies and the assignment. For non-students, these are just good marketing links and probably worth a gander anyway. First, a brilliant classic on web design, the Web Style Guide, [...]

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CMA eMarketing recommended readings

October 21, 2009 No comments yet

For those of you taking my Canadian Marketing Association (CMA) eMarketing class at Mount Royal University, below are the required and suggested readings. Others may find this a handy reading list, no tuition required! Also, many thanks to our first guest speaker, John Hutchings of Rare Method, who was not only kind enough to come [...]

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