Tag Archive | "media"

The day my iPhone died

February 7, 2013

A few weeks ago, I wrote a post detailing my life as a member of the tech-addicted Gen Y. I can’t deny that I am overly reliant on my smartphone. And I’ll admit to feeling panicked if it’s out of my sight for longer than it takes to go to the bathroom. That’s right, I […]

When a tweet isn’t the truth

January 17, 2013

A couple weeks ago I wrote a post for this digital literacy series about the smartphone addicted Gen Y. For the purpose of today’s post, here are some of the most interesting tidbits from that post: Four out of five respondents (81%) believe people have different online and offline identities. Less than 50% said their […]

Making the case for digital marketing: 10 compelling stats

December 13, 2012

Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company […]

Search engines can be a real content killer

November 15, 2012

Digital media is having a profound impact on traditional media. That’s a fact. And for companies, this means the way you communicate with your audience has to change too. Gone are the days of faxed press releases. And gone are the days when people only read their news in the paper or watched it on […]

The rise of the digital detective: trends in social media and law enforcement

September 20, 2012

Throughout this digital literacy series I’ve examined the many ways digital media has changed the way we live. This influence is so far-reaching that there are few, if any, industries that haven’t had to adapt accordingly. And with digital media playing such an important role in the everyday lives of Canadians, many of society’s basic […]

LOL: life online for young Canadians

September 13, 2012

Let me tell you a story. Back when I was growing up, I lived in a provincial park far away from civilization. To get to school and back every day I rode a school bus for 45 minutes each way. My only entertainment during my arduous travels came in the form of listening to a […]

Granny’s got a new iPad – and she knows how to use it!

September 6, 2012

A couple weeks ago I wrote a post for this digital literacy series that examined the ways that social media is changing our lifestyles. In that post I looked at the six general digital lifestyles digital media users could be leading. The characteristics of these lifestyles vary greatly and can be applied to people from […]

Digital media and the PR pro/journalist relationship: evolving but still complicated

August 2, 2012

“Journalism is printing what someone else does not want printed: everything else is public relations.” ~George Orwell Ah, the seemingly age-old tension filled, mutually distrustful, relationship between journalists and PR pros – it’s been said that journalists speak the truth and PR pros dazzle and confuse with spin. Where does this relationship stand in today’s […]

BREAKING: more and more people are turning to social media for the news

July 26, 2012

Over the past week, two very different news stories have created a flurry of activity on social media sites – Twitter in particular. Last Friday’s tragic theatre shootings in Aurora, Colorado played out in real-time on Twitter. And then on Tuesday night, the Twitterverse was ablaze with tweets from angry and distraught Twihards reacting to […]

For traditional media, digital is the elephant in the room

June 21, 2012

Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. ~Robert McKee It’s no accident that a sense of belonging is listed as one of humanity’s basic needs. We’re a social species, interested in shared experiences and united in our love for […]


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