This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. Today’s post is the first in a series that will be examining the importance of digital literacy to Canada’s economy. Over the next few weeks, I’ll be interviewing key people to [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company, Kay Phair Advising. You can find her on Twitter at @kayphair. Companies are starting to really see the value in using social media to have conversations with their customers. Take McDonald’s for example. Last week the social media people behind the Golden [...]
20 per cent of the pea pods contain 80 per cent of the peas CALGARY, AB, Jan. 9, 2012/ Troy Media - The Pareto principle, aka the 80-20 rule, seems to magically apply to many areas of life, including social media marketing. Anyone who has ever managed a sales team is familiar with the axiom 80 [...]
CALGARY, AB, Nov. 28, 2011/ Troy Media – Everyone knows social media is free. To sign up, that is. But, as the saying goes, there is no free lunch. If you expect to get something from social media in exchange for little or nothing, you should expect to fail. Facebook is littered with such failures. [...]
CALGARY, AB, Sept. 20, 2011/Troy Media – In 2009 the Canadian Public Relations Society held its annual conference “On the Edge” in Vancouver. Like the good communicators they are, John Kageorge and his organizing team encouraged members and attendees to blog, tweet, debate and discuss the communications issues of the day. It was a lively [...]
Considerable evidence exists that social media is rapidly evolving from the shiny new marketing toy to a standard part of the media mix. Nowadays almost every campaign at least considers doing a YouTube video or a blog or a Facebook page. What sometimes gets forgotten is the post-mortem – was using social media worth it? [...]
CALGARY, AB, Aug. 28, 2011/Troy Media – I’ve been reading a few articles from social media naysayers of late. Funny thing is, I often start such a read agreeing with many of their points, but invariably they seem to succumb to the temptations of weak, emotional argument. In other words, they go from smart [...]
Mount Royal University is holding a one-day forum and trade show on June 23, 2011 called “Social Media Shift” – a social media marketing conference featuring Scott Stratten of @unmarketing fame, Eric Weaver (@weave) and numerous others. Here’s a peek at who’s on deck: The forum is specifically designed for small to mid-sized business owners and [...]
Mount Royal University is holding “Social Media Shift“, a one-day forum and trade show on social media marketing. A variety of dynamic speakers from the forefront of this growing phenomenon will be featured, including: Doug Lacombe – Master of Ceremonies (disclosure, that’s me!) Scott Stratten – Social Currency Ernest Barbaric – The Ripple Effect Richard [...]
Shaw TV came out to see us at a recent Quickinar on social media strategy – take a peek at what they found out! Send to your network:
Subscribe by RSS
