Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company [...]
Social media is fun and useful, but it’s not perfect by any stretch. As a digital marketer it’s my job to see social media for what it is, warts and all. Occasionally those warts get under my skin. Here are ten of my social media pet peeves. Peeve numero uno – hyperbole. Everything seems to [...]
You heard it here first: digital media is changing the way we act. And hold on to your hats folks because how we act is also influencing digital media. As I’ve explored throughout this digital literacy series, much of social media’s popularity can be linked to its ability to fulfill some of humanity’s basic needs. [...]
We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: Are social intranets the digital answer to the employee engagement question? - No matter what your business is, your employees are the foundation of your [...]
We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: The media mix is all mixed up - The executive summary of Canadian Media Usage Trends Study (CMUST) essentially states audiences are migrating to [...]
We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: Melrose Café & Bar: a case study on digital media & the hospitality industry - Melrose started using digital media for two reasons: [...]
In one of the earliest posts of this digital literacy series, recounting a Third Tuesday MeetUp celebrating World Kiva Day, I examined the fact that social media is in many ways shrinking the globe into a series of smaller communities. Like-minded people around the world are uniting in Facebook and LinkedIn groups and carrying on [...]
Do social media ads even work? CALGARY, AB, Apr. 30, 2012/ Troy Media – Question: When is an ad not an ad? Answer: When it’s a story, maybe even one shared by a friend. In the ever-changing world of digital advertising, and the never-ending quest for business models for online publishers, “social advertising” is suddenly [...]
There’s no doubt that digital media has altered the PR landscape forever. Given this reality, what does the current world of PR and corporate communications look like? In this week’s edition of the digital literacy series, Adam Dooley (@adamdooley), President of Winnipeg-based Dooley Communications, offers his insight into the current pulse of the industry, including: [...]
This article was written by Greg Gazin, The Gadget Guy – originally published by Troy Media. Its gaming platform helps you build a stronger social media network When I was assigned to do a story on Empire Avenue – another social media app? – I must admit at first glance I wasn’t very enthusiastic. [...]
