This week we continue our digital literacy series with an interview with Kate Trgovac (@mynameiskate), a digital marketer with almost two decades of online marketing experience. Kate is President of Vancouver-based LintBucket Media, a boutique marketing agency specializing in social media marketing and digital content creation. Her clients include large corporations like Suncor Energy and [...]
If you’re working in the PR and marketing field, there’s no doubt that you’ve heard of David Meerman Scott. And you’ve probably read his bestselling book “The New Rules of Marketing and PR”. This book was a game changer – kick-starting social media awareness and introducing the industry to the power of these tools to [...]
In continuation of our series focusing on the growing relevance of digital literacy to Canada’s economy, today’s post focuses on the importance of strategically understanding market research. Our modern world offers an unprecedented volume of data, but it’s important to go beyond the numbers to realize the power they have to build brand loyalty and [...]
