CALGARY, AB, Oct. 17, 2011/Troy Media Corporate blogs done wrong can be like news releases. News releases have evolved, or maybe devolved, to painful, boring, sanitized affairs. This is why only the hardiest journalist reads more than the opening paragraph. It’s not the medium (newswires are fine disseminators) it’s the writing. News release faux pas [...]
Companies are highly motivated these days to manage their reputations and advocate their positions using social media. Sometimes that goes too far. This week Facebook and public relations giant Burson-Marsteller (B-M) appear to have crossed the line in what is becoming known as “Whisper-Gate.” For the record, if anyone at your company asks you to [...]
Last week I had the privilege of speaking to about 50 IABC Calgary members at a session called “The Digital Discussion”. As promised, the slides are below, and a nice review from Jessica Wilkinson is on her Wildrose PR blog The Digital Discussion IABC Jan 2010 View more presentations from Doug Lacombe. Send to your [...]
Angela Joyce interviewed me recently about all things journalism. Thankfully she cut out the video and much of my prattling and whittled it down to these few comments on “working the Twitter beat” – here’s the audio: Send to your network:
A colleague was asking me whom to follow on Twitter in their field. Providing an answer took more Googling than it should have. It occurred to me, why is there no comprehensive list of Canadian journalists on Twitter? At least, none that I could find. Oh sure there was this one http://mediaontwitter.pbworks.com/Canada+-+Media+On+Twitter, and this one [...]
RTNDA Canada and my company, communicatto, hosted a webinar earlier this week for members only, a first for the association. “Social media, will it replace us or reform us?” attracted roughly 50 members from across the country who tuned in via the DimDim webinar platform. While the technology exhibited a few hiccups (the sound sound went [...]
When I gave this presentation to members of CPRS Vancouver last May, now summarized in this series of précis posts, I asserted: Traditional media is under pressure PR folks can’t rely on traditional media as their sole “channel” for distributing messages Social media is an umbrella term for a wide variety of collaborative web-based software [...]
Clowns to the left of me, Jokers to the right, Here I am, Stuck in the middle with you … Stuck in the middle, Stealers Wheel, 1972 For decades the practice of public relations has been a somewhat symbiotic (love/hate?) relationship between the press and the practitioner. Journalists needed stories, quotes, facts and pictures, and [...]
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