Tag Archive | "journalism"

Digital media and the PR pro/journalist relationship: evolving but still complicated

August 2, 2012

“Journalism is printing what someone else does not want printed: everything else is public relations.” ~George Orwell Ah, the seemingly age-old tension filled, mutually distrustful, relationship between journalists and PR pros – it’s been said that journalists speak the truth and PR pros dazzle and confuse with spin. Where does this relationship stand in today’s […]

BREAKING: more and more people are turning to social media for the news

July 26, 2012

Over the past week, two very different news stories have created a flurry of activity on social media sites – Twitter in particular. Last Friday’s tragic theatre shootings in Aurora, Colorado played out in real-time on Twitter. And then on Tuesday night, the Twitterverse was ablaze with tweets from angry and distraught Twihards reacting to […]

For traditional media, digital is the elephant in the room

June 21, 2012

Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. ~Robert McKee It’s no accident that a sense of belonging is listed as one of humanity’s basic needs. We’re a social species, interested in shared experiences and united in our love for […]

Has digital killed the TV star? Not so fast…

June 14, 2012

The year was 1979 and though I wasn’t born yet, I still recognize this song as a classic (love the outfits!): Well, it’s 33 years later and video still hasn’t killed radio. Personally, on most days I listen to the radio while I’m writing. And here’s a shocking revelation: I don’t own a TV and […]

Tweeting the crime beat: crime reporting in the digital age

May 31, 2012

In last week’s post I shifted the focus of the digital literacy series to an unavoidable topic: the impact it’s having on traditional media. While there doesn’t seem to be a concrete answer to this oft-debated subject, there’s no ignoring that what’s happening online is forever changing how we see “media”. So what does this […]

Brand & content key to digital publishing success

March 29, 2012

In continuing our series on digital literacy and the impact it’s having on Canada’s economy, this week we focus on the “State of the Digital Publishing Industry”. This was the topic of a panel discussion hosted by Digital Alberta (@DigitalAlberta) on Monday. On the panel were Guy Huntingford (@guyhuntingford), publisher of the Calgary Herald, and […]

Book review: Newsjacking

March 8, 2012

If you’re working in the PR and marketing field, there’s no doubt that you’ve heard of David Meerman Scott. And you’ve probably read his bestselling book “The New Rules of Marketing and PR”. This book was a game changer – kick-starting social media awareness and introducing the industry to the power of these tools to […]

Newsworthy versus snooze-worthy key to business blogging

October 18, 2011

CALGARY, AB, Oct. 17, 2011/Troy Media Corporate blogs done wrong can be like news releases. News releases have evolved, or maybe devolved, to painful, boring, sanitized affairs. This is why only the hardiest journalist reads more than the opening paragraph. It’s not the medium (newswires are fine disseminators) it’s the writing. News release faux pas […]

Whisper-Gate smears PR, social media

May 14, 2011

Companies are highly motivated these days to manage their reputations and advocate their positions using social media. Sometimes that goes too far. This week Facebook and public relations giant Burson-Marsteller (B-M) appear to have crossed the line in what is becoming known as “Whisper-Gate.” For the record, if anyone at your company asks you to […]

The Digital Discussion, an IABC talk in #yyc

January 27, 2010

Last week I had the privilege of speaking to about 50 IABC Calgary members at a session called “The Digital Discussion”. As promised, the slides are below, and a nice review from Jessica Wilkinson is on her Wildrose PR blog The Digital Discussion IABC Jan 2010 View more presentations from Doug Lacombe.

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