The content you post online could live forever. But you definitely won’t. So what happens to your Twitter and Facebook pages after you die? This is an interesting topic and it’s got lawmakers in the U.S. working on relevant legislation. This week, for the second time, a senator in Nebraska introduced a bill that would [...]
Compelling original content is key to digital marketing success. That’s because it’s human nature to be attracted to a good story. And if you create content that real people are drawn to, you’ll also attract search engine spiders. Win, win. Want to know more about how awesome content leads to SEO success? There’s an infographic [...]
A couple weeks ago I wrote a post for this digital literacy series about the smartphone addicted Gen Y. For the purpose of today’s post, here are some of the most interesting tidbits from that post: Four out of five respondents (81%) believe people have different online and offline identities. Less than 50% said their [...]
In today’s digital media world, content is king. This is common knowledge now but some companies are still reluctant to embrace it. Creating compelling and relevant content can be time consuming and often requires hiring new talent, so the payoff for such an investment better be huge. The stats below prove that it is. But [...]
Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company [...]
Your company has a website. Great. But no one’s visiting it. Not so great. And it gets worse: this lack of traffic is likely a result of your site’s poor performance in Google. First the facts: More and more people are heading online (on their smartphones, tablets and laptops) to do pretty much everything (see [...]
Digital media has changed how people search for jobs. In today’s competitive job market, people are going online to find the jobs they want. They’re looking for job listings on their computers, tablets and smartphones – and their first stop is a search engine. In order to meet this reality, HR professionals who want to [...]
Digital media is having a profound impact on traditional media. That’s a fact. And for companies, this means the way you communicate with your audience has to change too. Gone are the days of faxed press releases. And gone are the days when people only read their news in the paper or watched it on [...]
You know your company needs to have an online presence – that’s old news. You have a website and it’s intended to promote your key messages, provide valuable information to your target audience, as well as the general public and the media. It’s the place you want people to go for all things related to [...]
Today’s companies can’t afford to ignore digital media. No matter what industry you’re in, your customers, stakeholders and competitors are online. They’re having conversations about you and your industry, so you’d better be paying attention and taking the lead on what’s being said. Nowhere is this more critical than with reputation and crisis management. Things [...]
