Ed. Note: This article originally appeared in my Postmedia News social media column. This week people have been asking me how to build a Twitter following. No doubt they’ve heard my rant about how, unlike traditional media, social media publishing starts with no audience and no content. Your first tweet is often a lonely missive [...]
Clients often ask me about the “cultural norms” of social media. Like many social media consultants, I reflexively dive into the cocktail party metaphor (act like you would at a cocktail party). Or I give them the “mind your manners like mom said” spiel. Or the “if you wouldn’t say it on the nightly news, [...]
Short “Social Media 101″ presentation delivered to the Calgary chapter of the International Special Events Society. ISES Social Media 101 View more presentations from Doug Lacombe. Send to your network: