CALGARY, AB, Nov. 20, 2011/ Troy Media – Most companies think publicity when they think social media. Usually their thoughts go straight to Facebook or Twitter, and the focus is on external audiences. Which begs the question, why ignore those closest to you – your employees? In my experience, the “internal social” discussion generally begins [...]
To B2B or not to B2B, this is the oftasked question. Whether ’tis nobler to silently suffer the slings and arrows of outrageous Facebookers or take arms against a sea of tweets? With all due apologies to the Bard for my misappropriation of his famous prose, a lot of corporate types struggle with this very [...]
In the course of a week I talk to a lot of people about social media, most of them corporate types. Often they are keen to use social media for some legitimate business purpose, but they don’t have the arguments or the confidence to convince others of its worth. Making a business case and overcoming [...]
This week I’ve been diving deep into social media policy for corporations. It’s a complex balance between liberty and restriction. Put too tight a chokehold on social media and it can’t work, too loose and you expose the corporation to undue risk. It seems a conundrum. Earlier this year, Mashable.com reported a low incidence of [...]
This week I was speaking to a potential client who said their IT department was resisting use of Facebook for marketing purposes (and blocking it via the firewall) because, horror of horrors, there was a phishing scam going around. This snoozy bit of non-news is classic fear-mongering by the IT “wizards in the dungeon,” a [...]
Subscribe by RSS
