Alexander Zagoumenov: Listen first: monitoring social media for opportunities and threats View more presentations from Alexander Zagoumenov. Jeff Nelson: The Power Of Online Marketing Mru V2 View more presentations from Jeff Nelson. Bruce McLeod: Mount Royal University domain presentation Louise Desmarais: Mount Royal SEO Copywriting Presentation Bruce Jensen: Web building, UI, Information Architecture, and CMS [...]
Calgary marketing professionals are hot on e-marketing, and well they should be! As budgets and audiences migrate to digital, and social media comes more and more to the fore, any marketer without e-skills will be left in the dust. Seventeen professionals took the plunge last fall, enrolling in the e-Marketing Certificate by the Canadian Marketing [...]
Sandor Kiss of Teamthink.ca presented on “B2B Digital Best Practices” to my CMA eMarketing class at Mount Royal University about a week ago. I have had the distinct pleasure of watching Sandor present on two occasions. The first was at a Calgary Marketing Club event where, in spite of venue challenges, he engaged the audience [...]
For those of you in my CMA eMarketing course at Mount Royal University, here are a few of the promised items to aid you in your studies and the assignment. For non-students, these are just good marketing links and probably worth a gander anyway. First, a brilliant classic on web design, the Web Style Guide, [...]
For those of you taking my Canadian Marketing Association (CMA) eMarketing class at Mount Royal University, below are the required and suggested readings. Others may find this a handy reading list, no tuition required! Also, many thanks to our first guest speaker, John Hutchings of Rare Method, who was not only kind enough to come [...]
