We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: I’ll take a side of social media with my dinner, please - Nourishing our bodies is one of our most basic needs. We have [...]
An appointment with a digital marketer is like an appointment with a medical specialist, minus the waiting room and the stale magazines (we bring our iPads). Digital marketers may have a better bedside manner, but the process is remarkably similar to a doctor’s visit. When you walk in the door you have a problem, an [...]
We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: Are social intranets the digital answer to the employee engagement question? - No matter what your business is, your employees are the foundation of your [...]
Smile, You’re On Candid Camera. That’s how Allen Funt started the reality television craze back in 1948. Oh sure, it took a few decades to really catch on, with a Gong Show here and a Dating Game there, but nowadays we’re awash in Big Brother, Survivor, and YouTube viral sensations. Why, you might ask, are [...]
Social media requires a content marketing system My Dad was a military man in the 1960s. As a youngster he trained me there was one way to iron a shirt, make a bed, or shine a pair of shoes – the right way. I remember him showing me how to shovel the driveway by dividing [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of setting up Slideshare, a system for sharing slide shows, PDFs and videos! Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.
CALGARY, AB, May 29, 2012/ Troy Media – All I really needed to know about content marketing, I learned in kindergarten – specifically during story time. Whether it’s a fairy tale or a fable, a parable or a poem, the structure tends to follow a certain pattern. Content marketing is now at the heart of [...]
CALGARY, AB, Nov. 28, 2011/ Troy Media – Everyone knows social media is free. To sign up, that is. But, as the saying goes, there is no free lunch. If you expect to get something from social media in exchange for little or nothing, you should expect to fail. Facebook is littered with such failures. [...]
CALGARY, AB, Oct. 17, 2011/Troy Media Corporate blogs done wrong can be like news releases. News releases have evolved, or maybe devolved, to painful, boring, sanitized affairs. This is why only the hardiest journalist reads more than the opening paragraph. It’s not the medium (newswires are fine disseminators) it’s the writing. News release faux pas [...]
Considerable evidence exists that social media is rapidly evolving from the shiny new marketing toy to a standard part of the media mix. Nowadays almost every campaign at least considers doing a YouTube video or a blog or a Facebook page. What sometimes gets forgotten is the post-mortem – was using social media worth it? [...]
