We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results: Stories we wrote: 80-20 applies to social media marketing too – The Pareto principle, aka the 80-20 rule, seems to magically apply to many areas of [...]
Social media marketers talk a lot these days about “creating buzz”, by which they mean chatter about a brand. Forty years ago a duo named Cheech and Chong talked about creating buzz of the Maui Wowie variety. If you squint hard enough you can connect these two cultural phenomena and draw some lessons from a [...]
I’m going to reveal a secret to you right now: as I write this post I’m wearing sweatpants and a tank top and my hair is in its naturally curly disarray. This is a far cry from the professional photo I display on my various social media profiles. Dressed as I am, I go through [...]
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. ~Robert McKee It’s no accident that a sense of belonging is listed as one of humanity’s basic needs. We’re a social species, interested in shared experiences and united in our love for [...]
You need to know who frequents each social network to make it work for you CALGARY, AB, Dec. 20, 2011/ Troy Media - Talk to some executives and they use the phrase “social media” as if it is a homogenous monolith. Like every platform is the same, and they are all equally worthy of a corporation’s [...]
To B2B or not to B2B, this is the oftasked question. Whether ’tis nobler to silently suffer the slings and arrows of outrageous Facebookers or take arms against a sea of tweets? With all due apologies to the Bard for my misappropriation of his famous prose, a lot of corporate types struggle with this very [...]
“There are three kinds of lies: lies, damned lies, and statistics.” This phrase, popularized by Mark Twain, gets to the heart of a current trend that is troubling — holding social media to greater account than any other medium past or present. Business people talk a lot about the “Return on Investment” (ROI) that social [...]
