Tag Archive | "communications"

The day my iPhone died

February 7, 2013

A few weeks ago, I wrote a post detailing my life as a member of the tech-addicted Gen Y. I can’t deny that I am overly reliant on my smartphone. And I’ll admit to feeling panicked if it’s out of my sight for longer than it takes to go to the bathroom. That’s right, I […]

Making the case for digital marketing: 10 compelling stats

December 13, 2012

Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company […]

Top 5 reasons Google hates your website (and why you should care)

December 6, 2012

Your company has a website. Great. But no one’s visiting it. Not so great. And it gets worse: this lack of traffic is likely a result of your site’s poor performance in Google. First the facts: More and more people are heading online (on their smartphones, tablets and laptops) to do pretty much everything (see […]

HR pros: skip SEO and you’ll lose the talent search

November 22, 2012

Digital media has changed how people search for jobs. In today’s competitive job market, people are going online to find the jobs they want. They’re looking for job listings on their computers, tablets and smartphones – and their first stop is a search engine. In order to meet this reality, HR professionals who want to […]

Search engines can be a real content killer

November 15, 2012

Digital media is having a profound impact on traditional media. That’s a fact. And for companies, this means the way you communicate with your audience has to change too. Gone are the days of faxed press releases. And gone are the days when people only read their news in the paper or watched it on […]

Don’t let your company get caught in a twitstorm

November 1, 2012

Today’s companies can’t afford to ignore digital media. No matter what industry you’re in, your customers, stakeholders and competitors are online. They’re having conversations about you and your industry, so you’d better be paying attention and taking the lead on what’s being said. Nowhere is this more critical than with reputation and crisis management. Things […]

You are what you tweet: the psychology of social media

October 11, 2012

Most of us spend an incredible amount of time involved in some sort of digital media related activity. We tweet the happenings of our days, click “like” on the materials our Facebook friends share, create digital scrapbooks with Instagram and post videos of our cats on YouTube. There’s an app for pretty much anything and […]

The social currency of photos: are you a creator or a curator?

September 27, 2012

Last Friday I retired my Blackberry and made the switch to the iPhone 5 and I’ve spent the days since adjusting. My greatest challenge has been getting accustomed to the sometimes irritating and often-hilarious adventures of autocorrect and the sensitive touch keyboard. Today I sent my mom a text and my phone changed “waiting” to […]

Spark up social media performance by being contrarian

September 4, 2012

I have always fancied myself a bit of a contrarian. In my family you take an opposite viewpoint from everyone else at the dinner table and argue it just for fun. My most infamous contrarian moment happened when I was a teenager. My dad had been hounding me to mow the lawn for days. I […]

Social business recap: Most popular stories from the last month

August 31, 2012

We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: Watch out boys, women are social media mavens – While all humans have an innate need to be social, there’s always been a great […]


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