Wow, September is here, Calgary’s already had a dusting of snow, and all the various associations and clubs are launching their fall programming full force! Here’s a sampling of upcoming Calgary business events I am aware of and, in most cases, involved in: September 20 – Essentials of Investor Relations – Canadian Investor Relations Institute [...]
Alexander Zagoumenov: Listen first: monitoring social media for opportunities and threats View more presentations from Alexander Zagoumenov. Jeff Nelson: The Power Of Online Marketing Mru V2 View more presentations from Jeff Nelson. Bruce McLeod: Mount Royal University domain presentation Louise Desmarais: Mount Royal SEO Copywriting Presentation Bruce Jensen: Web building, UI, Information Architecture, and CMS [...]
Calgary marketing professionals are hot on e-marketing, and well they should be! As budgets and audiences migrate to digital, and social media comes more and more to the fore, any marketer without e-skills will be left in the dust. Seventeen professionals took the plunge last fall, enrolling in the e-Marketing Certificate by the Canadian Marketing [...]
The landscape of digital marketing is littered with road-kill. Companies who thought they were doing good, clever, creative things, but, like rubes at the ball, were completely unaware of their social media gaffes until it was too late. Digital marketer and social media author Darren Barefoot, principal at Capulet Communications, delighted the sold-out CMA crowd [...]
For those of you in my CMA eMarketing course at Mount Royal University, here are a few of the promised items to aid you in your studies and the assignment. For non-students, these are just good marketing links and probably worth a gander anyway. First, a brilliant classic on web design, the Web Style Guide, [...]
For those of you taking my Canadian Marketing Association (CMA) eMarketing class at Mount Royal University, below are the required and suggested readings. Others may find this a handy reading list, no tuition required! Also, many thanks to our first guest speaker, John Hutchings of Rare Method, who was not only kind enough to come [...]
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