Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company [...]
Throughout this digital literacy series I’ve examined the many ways digital media has changed the way we live. This influence is so far-reaching that there are few, if any, industries that haven’t had to adapt accordingly. And with digital media playing such an important role in the everyday lives of Canadians, many of society’s basic [...]
In one of the earliest posts of this digital literacy series, recounting a Third Tuesday MeetUp celebrating World Kiva Day, I examined the fact that social media is in many ways shrinking the globe into a series of smaller communities. Like-minded people around the world are uniting in Facebook and LinkedIn groups and carrying on [...]
Today digital media influences so much of our lives. We make purchasing decisions based on reviews we read online; we track our activities using apps and online tools to measure improvement and meet goals; and we have become our own publishers. We’re more social than ever – thanks to tools like Twitter and Facebook, we’re [...]
In last week’s post I shifted the focus of the digital literacy series to an unavoidable topic: the impact it’s having on traditional media. While there doesn’t seem to be a concrete answer to this oft-debated subject, there’s no ignoring that what’s happening online is forever changing how we see “media”. So what does this [...]
For today’s corporations, there are countless benefits to using social media to create brand growth and loyalty. We’ve discussed many of these benefits in previous installments of the digital literacy series on this blog. Social media is new and shiny – but it’s also here to stay and it’s growing and changing every day. Corporations [...]
We all know social media has been all the rage the past few years. Heaven knows we’ve all seen our fair share of “social media cheerleading” at conferences and such. You know, where an extroverted speaker gets up on stage, frenetically waves their hands, and proclaims how “social media is changing everything!” My Quickinars colleague [...]
In continuing our series on digital literacy and the impact it’s having on Canada’s economy, this week we focus on the “State of the Digital Publishing Industry”. This was the topic of a panel discussion hosted by Digital Alberta (@DigitalAlberta) on Monday. On the panel were Guy Huntingford (@guyhuntingford), publisher of the Calgary Herald, and [...]
This article was written by Greg Gazin, The Gadget Guy – originally published by Troy Media. Its gaming platform helps you build a stronger social media network When I was assigned to do a story on Empire Avenue – another social media app? – I must admit at first glance I wasn’t very enthusiastic. [...]
In continuation of our series focusing on the growing relevance of digital literacy to Canada’s economy, today’s post focuses on the importance of strategically understanding market research. Our modern world offers an unprecedented volume of data, but it’s important to go beyond the numbers to realize the power they have to build brand loyalty and [...]
