This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. Today’s post is the first in a series that will be examining the importance of digital literacy to Canada’s economy. Over the next few weeks, I’ll be interviewing key people to [...]
This is a guest post by Kelly Ferrier, owner of Calgary copywriting company, Kay Phair Advising. You can find her on Twitter at @kayphair. Companies are starting to really see the value in using social media to have conversations with their customers. Take McDonald’s for example. Last week the social media people behind the Golden [...]
Twitter. Facebook. LinkedIn. YouTube. Social media. These buzz words are getting a lot of attention. From teenagers and grandparents posting profile pics on Facebook, to celebrities sharing their “genuine” love for cheeseburgers and purses on Twitter and HR professionals recruiting potential employees on LinkedIn, there’s no segment of society that hasn’t been impacted by social [...]
You need to know who frequents each social network to make it work for you CALGARY, AB, Dec. 20, 2011/ Troy Media - Talk to some executives and they use the phrase “social media” as if it is a homogenous monolith. Like every platform is the same, and they are all equally worthy of a corporation’s [...]
Mount Royal University is holding a one-day forum and trade show on June 23, 2011 called “Social Media Shift” – a social media marketing conference featuring Scott Stratten of @unmarketing fame, Eric Weaver (@weave) and numerous others. Here’s a peek at who’s on deck: The forum is specifically designed for small to mid-sized business owners and [...]
Mount Royal University is holding “Social Media Shift“, a one-day forum and trade show on social media marketing. A variety of dynamic speakers from the forefront of this growing phenomenon will be featured, including: Doug Lacombe – Master of Ceremonies (disclosure, that’s me!) Scott Stratten – Social Currency Ernest Barbaric – The Ripple Effect Richard [...]
Shaw TV came out to see us at a recent Quickinar on social media strategy – take a peek at what they found out! Send to your network:
Ed. Note: This post originally appeared in my Postmedia News social media column. You may be at risk of losing your Facebook “fan page” (a.k.a. business page a.k.a. official page) and not even know it. The issue hinges on what account administers your page. I have written in this space before how Facebook makes it [...]
Attendees at my social media seminars often ask how to keep business and personal separate in social media. The older they are, the more likely that question comes up. It’s generational angst on the death of privacy. They seem unaware that privacy is virtually dead already. The only privacy filter you can trust is the [...]
Anduro Marketing and communicatto are once again teaming up to offer a full slate of social media training to Calgary businesses. “Quickinars” – quick seminars for business – offers both half day and full day sessions on topics ranging from social media strategy to practical hands on training on Twitter, Facebook, YouTube, LinkedIn, publishing workflow, [...]
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