Tag Archive | "business to business"

All,Public Relations,Social Media

Is social media good for B2B?

March 6, 2011 No comments yet

To B2B or not to B2B, this is the oftasked question. Whether ’tis nobler to silently suffer the slings and arrows of outrageous Facebookers or take arms against a sea of tweets? With all due apologies to the Bard for my misappropriation of his famous prose, a lot of corporate types struggle with this very [...]

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All,Marketing,Public Relations,Social Media,Traditional Media

Social media marketing can’t stand alone

July 3, 2010 No comments yet

War, huh, yeah What is it good for Absolutely nothing Uh-huh There’s an increasing chorus of voices that, somewhat like the lyric from the ’60s hit protest song War, wonders whether social media may be good for “absolutely nothing” when it comes to business. Oddly enough, for a fellow who runs a Calgary social media [...]

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