We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results: Stories we wrote: I’ll take a side of social media with my dinner, please - Nourishing our bodies is one of our most basic needs. We have to [...]
Live-tweeting. For those of us working in the social media field (as well as social media enthusiasts) this is an accepted practice that takes place during events and conferences we attend. Often a hashtag is selected before an event, promoted and then used throughout the event to track conversations on Twitter. This allows those in [...]
Let’s take a trip back to the ‘90s. How was your life different? Chances are some of the main changes you’ll notice relate to digital media. Facebook wasn’t born yet, so annoying status updates (and endless photo albums of bare-baby-bums) weren’t yet a part of our daily lives. We weren’t privy to the intimate details [...]
“Journalism is printing what someone else does not want printed: everything else is public relations.” ~George Orwell Ah, the seemingly age-old tension filled, mutually distrustful, relationship between journalists and PR pros – it’s been said that journalists speak the truth and PR pros dazzle and confuse with spin. Where does this relationship stand in today’s [...]
For today’s corporations, there are countless benefits to using social media to create brand growth and loyalty. We’ve discussed many of these benefits in previous installments of the digital literacy series on this blog. Social media is new and shiny – but it’s also here to stay and it’s growing and changing every day. Corporations [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you how easy it is to optimize your YouTube channel for search engines and humans! Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you how easy it is to dress up your YouTube channel. Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.
Facebook fan pages are a great way to promote your business or organization, are easy to maintain and they keep your personal profile separate from your business page. To its credit Facebook has done a lot lately to make pages more brand-friendly, even website-like. If you’re like me, chances are you are not using your [...]
Twitter has been steadily rolling out the new Twitter over the past several weeks. Specifically they have changed the web interface of Twitter, which only a portion of Twitter subscribers actually use. Below is the official video announcement regarding the new Twitter, which gets around to showing the new interface around a minute and 10 [...]
“Our brand is the public opinion of a million citizens … ” said Cindy Pickett, the City of Calgary’s Director of Communications, “and our research shows a high penetration of web 2.0 use in that population.” Ms. Pickett was addressing an appreciative audience of IABC communicators at the recent “How Does Social Media Impact You?” [...]