Facebook fan pages are a great way to promote your business or organization, are easy to maintain and they keep your personal profile separate from your business page. To its credit Facebook has done a lot lately to make pages more brand-friendly, even website-like. If you’re like me, chances are you are not using your [...]
Twitter has been steadily rolling out the new Twitter over the past several weeks. Specifically they have changed the web interface of Twitter, which only a portion of Twitter subscribers actually use. Below is the official video announcement regarding the new Twitter, which gets around to showing the new interface around a minute and 10 [...]
“Our brand is the public opinion of a million citizens … ” said Cindy Pickett, the City of Calgary’s Director of Communications, “and our research shows a high penetration of web 2.0 use in that population.” Ms. Pickett was addressing an appreciative audience of IABC communicators at the recent “How Does Social Media Impact You?” [...]
Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog. It all used to be so simple – segment your audience, target a demographic, pick the media mix that [...]
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