Ed. Note: This post originally appeared in my Postmedia News social media column. You may be at risk of losing your Facebook “fan page” (a.k.a. business page a.k.a. official page) and not even know it. The issue hinges on what account administers your page. I have written in this space before how Facebook makes it [...]
For those who follow this column (Hi mom!), you’ll recall that last week I was helping Toronto entrepreneur Tammy Gilden, the chief energy officer at Employee Energizer. With minimal assistance, Tammy was able to separate her personal Facebook profile from her business page, which is now at facebook.com/EmployeeEnergizer. One might call that a happy ending. [...]
There is a dizzying array of social media platforms, enough to make your average communicator’s head spin. What channels should you use, when, why and how? It’s like someone trying to build a house without a blueprint or awareness of what the various tools do. When speaking to business groups I often point out the [...]
Interesting program on the PR nightmare BP has created for itself with the catastrophic 2010 oil spill on Al Jazeera’s “Listening Post” media program. Disclosure – I have a tiny bit around minute 4. Send to your network:
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