We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results: Stories we wrote: Making the case for digital marketing: 10 compelling stats - Marketing. All companies do it. But with digital media changing the way people share and [...]
Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company [...]
I’ve made no secret of the fact that I like to take and share pictures of my food. As a vegetarian and clean eater, I cook on a regular basis and like to experiment with recipes that I get from a number of sources, including the Web, regular cookbooks and food apps. Last night after [...]
Live-tweeting. For those of us working in the social media field (as well as social media enthusiasts) this is an accepted practice that takes place during events and conferences we attend. Often a hashtag is selected before an event, promoted and then used throughout the event to track conversations on Twitter. This allows those in [...]
Human beings are a little weird about their health and in many ways digital technology has made us even weirder. Google has made me a minor hypochondriac – more than once I’ve diagnosed myself with a life-threatening disease in five clicks or less. Thanks to Google Images, it’s possible to view real pictures and videos of [...]
You heard it here first: digital media is changing the way we act. And hold on to your hats folks because how we act is also influencing digital media. As I’ve explored throughout this digital literacy series, much of social media’s popularity can be linked to its ability to fulfill some of humanity’s basic needs. [...]
Let’s take a trip back to the ‘90s. How was your life different? Chances are some of the main changes you’ll notice relate to digital media. Facebook wasn’t born yet, so annoying status updates (and endless photo albums of bare-baby-bums) weren’t yet a part of our daily lives. We weren’t privy to the intimate details [...]
We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results. Stories we wrote: Are social intranets the digital answer to the employee engagement question? - No matter what your business is, your employees are the foundation of your [...]
“Whoever controls the media, the images, controls the culture.” This quote, from the outspoken American poet, Allen Ginsberg, seems to have particular resonance in today’s digital world – and provides an apt starting point for this installment of the digital literacy series. According to the bio on the website for his estate, “…the foundation of [...]
CALGARY, AB, May 29, 2012/ Troy Media – All I really needed to know about content marketing, I learned in kindergarten – specifically during story time. Whether it’s a fairy tale or a fable, a parable or a poem, the structure tends to follow a certain pattern. Content marketing is now at the heart of [...]
