We dug deep into our Google Analytics reports and our click-through reports to determine which social media business stories you liked best in the last 30 days. Here are the results: Stories we wrote: Making the case for digital marketing: 10 compelling stats - Marketing. All companies do it. But with digital media changing the way people share and [...]
The content you post online could live forever. But you definitely won’t. So what happens to your Twitter and Facebook pages after you die? This is an interesting topic and it’s got lawmakers in the U.S. working on relevant legislation. This week, for the second time, a senator in Nebraska introduced a bill that would [...]
In today’s digital media world, content is king. This is common knowledge now but some companies are still reluctant to embrace it. Creating compelling and relevant content can be time consuming and often requires hiring new talent, so the payoff for such an investment better be huge. The stats below prove that it is. But [...]
Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company [...]
I’ve made no secret of the fact that I like to take and share pictures of my food. As a vegetarian and clean eater, I cook on a regular basis and like to experiment with recipes that I get from a number of sources, including the Web, regular cookbooks and food apps. Last night after [...]
Human beings are a little weird about their health and in many ways digital technology has made us even weirder. Google has made me a minor hypochondriac – more than once I’ve diagnosed myself with a life-threatening disease in five clicks or less. Thanks to Google Images, it’s possible to view real pictures and videos of [...]
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of Google Analytics, a tool used to track user interactions on your website or blog. Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.
An appointment with a digital marketer is like an appointment with a medical specialist, minus the waiting room and the stale magazines (we bring our iPads). Digital marketers may have a better bedside manner, but the process is remarkably similar to a doctor’s visit. When you walk in the door you have a problem, an [...]
Let’s take a trip back to the ‘90s. How was your life different? Chances are some of the main changes you’ll notice relate to digital media. Facebook wasn’t born yet, so annoying status updates (and endless photo albums of bare-baby-bums) weren’t yet a part of our daily lives. We weren’t privy to the intimate details [...]
Humans are inherently social beings – a characteristic that has remained steadfast throughout history. And as we move into a future increasingly influenced by digital media, a case can be made that new technology at its core is responding to this fundamental need. Throughout this digital literacy series, I’ve examined the ways social media, with its [...]
