CALGARY, AB, Nov. 28, 2011/ Troy Media – Everyone knows social media is free. To sign up, that is. But, as the saying goes, there is no free lunch. If you expect to get something from social media in exchange for little or nothing, you should expect to fail. Facebook is littered with such failures. [...]
Note: This article was originally published in its entirety on my Postmedia News social media column. The social media club I organize, Third Tuesday, had a great speaker this week. Social media consultant to corporate America, podcaster, web community builder, and now author C.C. Chapman came to Canada to promote his new book Content Rules. [...]
Anduro Marketing and communicatto are once again teaming up to offer a full slate of social media training to Calgary businesses. “Quickinars” – quick seminars for business – offers both half day and full day sessions on topics ranging from social media strategy to practical hands on training on Twitter, Facebook, YouTube, LinkedIn, publishing workflow, [...]
Note: This article was originally published in its entirety on my Postmedia News social media column. I teach a lot of social media and Internet strategy seminars. The feedback forms always say I have a way of making the complex comprehensible. Since they are anonymous forms, I trust they accurately reflect people’s experience. But there [...]
It is said if you don’t vote, you get the government you deserve. In other words, exercise your democratic right or suffer the consequences. The same can now be said for having a voice in social media, particularly blogging. If you don’t create content, you have willingly issued your own gag order. Rest assured, in [...]
I am a man of modest desires. Little things like getting news items to show on both Twitter and a Facebook fan page thrill me. And really, is it too much to ask in this uber-connected social media universe that I could publish once and cascade that content many times? Apparently, some days, it is. [...]
Yikes, it’s been over a month since my last post! While my own blog has gone hungry I have written tasty tidbits for the International Association of Business Communicators (IABC) (here and here), The Canadian Marketing Association, Techvibes.com, and the Canadian Public Relations Society. “Yeah, and the dog ate your homework” you might say. Fair [...]
Today at lunch I had the great pleasure of attending the inaugral “Calgary Business Bloggers” Meetup. A small group of eight, we met at the offices of Bullet Proof InfoTech “home” of prominent Calgary IT blogger Stuart Crawford . Stuart hosted the event in the absence of co-founder David West who was, understandably, off attending [...]
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