Online Marketing, Social Media. We hear these words all the time and think we should get our companies on board, but how? And where? Google, Yahoo, Bing, Business.com, Twitter, Facebook, LinkedIn, Flickr, Slideshare…..the list goes on and on and on. How are you supposed to figure out what to do and where your customers are? [...]
Last week I wrote about the “pre-flight checklist,” what you should do before engaging in social media for your business. I memorize that checklist using the acronym BUMPP: Brand, Understand, Monitor, Policy and then Participate. Like a pilot before takeoff, you really want a few checks and balances before careening down the runway of social [...]
Calgary marketing professionals are hot on e-marketing, and well they should be! As budgets and audiences migrate to digital, and social media comes more and more to the fore, any marketer without e-skills will be left in the dust. Seventeen professionals took the plunge last fall, enrolling in the e-Marketing Certificate by the Canadian Marketing [...]
Susan Elford and the gang at Canadian Public Relations Society (CPRS) Calgary asked me recently to present to the “Indy 500″, the independent practitioners’ sub-group of CPRS. The topic was “Social Media Strategy”. While I provided my usual overabundance of blah blah, attendees seemed pleased and asked for the slides to be posted. Here they [...]
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