Santa’s come and gone. You’ve unwrapped your presents and you non-vegetarian types have gone into your seven-day turkey leftovers coma. Even with all the shopping you did before Christmas, you may just find yourself giving in to the temptation of a Boxing Week sale. And you’ll not only indulge in your shopping habit, you’ll tell [...]
In today’s digital media world, content is king. This is common knowledge now but some companies are still reluctant to embrace it. Creating compelling and relevant content can be time consuming and often requires hiring new talent, so the payoff for such an investment better be huge. The stats below prove that it is. But [...]
Marketing. All companies do it. But with digital media changing the way people share and consume information, old marketing techniques are becoming increasingly ineffective. That’s a bold statement and you don’t have to take my word for it. Traditions are hard to break, and resistance to change is a natural reaction, but if your company [...]
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. ~Robert McKee It’s no accident that a sense of belonging is listed as one of humanity’s basic needs. We’re a social species, interested in shared experiences and united in our love for [...]
A digital literacy series would be incomplete without the inclusion of one of today’s most hot button topics – the impact digital media is having on traditional media. This very blog is a result of the rapidly growing world of new media. I am able to share information with an unlimited audience and I am [...]
Friday Facebook became a public company, the first American company to be valued at over $100 billion. That’s BILLION with a B and no Dr. Evil pinky, a market cap higher than McDonalds or Nike for a company that basically sells virtual eyeballs. Valuation expert Espen Robak, of Pluris Valuation Advisors said this in an [...]
Do social media ads even work? CALGARY, AB, Apr. 30, 2012/ Troy Media – Question: When is an ad not an ad? Answer: When it’s a story, maybe even one shared by a friend. In the ever-changing world of digital advertising, and the never-ending quest for business models for online publishers, “social advertising” is suddenly [...]
CALGARY, AB, Apr. 24, 2012/ Troy Media – Last week I had the pleasure of working with some rural Saskatchewan credit unions on digital marketing and social media. It occurred to me social media might not even be appropriate. Are credit union customers and prospects from these towns even on social media? This required some [...]
But ads have to be relevant to the consumer CALGARY, AB, Mar. 28, 2012, Troy Media – Internet advertising is a big deal and getting bigger – generating almost $3 billion in revenue per year here in Canada. According to the latest available figures from the Interactive Advertising Bureau of Canada “In 2010, Online ad [...]
Be careful out there CALGARY, AB, Mar. 19, 2012, Troy Media – Facebook thinks I’m an old man. Correction, Facebook knows I’m an old man, and the worst part is, I told it so when I voluntarily filled in my profile. As Internet marketing expert Jeff Nelson of Anduro Marketing told me “You entered your [...]
