CALGARY, AB, Sept. 20, 2011/Troy Media – In 2009 the Canadian Public Relations Society held its annual conference “On the Edge” in Vancouver. Like the good communicators they are, John Kageorge and his organizing team encouraged members and attendees to blog, tweet, debate and discuss the communications issues of the day. It was a lively [...]
Note: This article was originally published in its entirety on my Postmedia News social media column. When Time Magazine names Facebook founder Mark Zuckerberg Person of the Year and Hollywood releases a movie entitled The Social Network, it’s fair to say 2010 is the year social media came of age. And while Zuck made headlines [...]
Facebook fan pages are a great way to promote your business or organization, are easy to maintain and they keep your personal profile separate from your business page. To its credit Facebook has done a lot lately to make pages more brand-friendly, even website-like. If you’re like me, chances are you are not using your [...]
This week I received an email from a frustrated Tammy Gilden, chief energy officer at Employee Energizer (employeeenergizer.com). From its website, Employee Energizer is a Toronto company providing on-site massage and fitness services for corporate wellness programs across Canada. The site claims on-site massage will reduce corporate stress. Unfortunately, Facebook is causing Tammy to require [...]
The Yellow Pages book landed on my doorstep this week with a thud. Ridiculously weighty, almost permanently unopened, recycled annually with guilt, it made me pause to think about what drives consumer behaviour these days. There was a time when being in the Yellow Pages was essential to a business. Need a plumber? Crack the [...]
“There are three kinds of lies: lies, damned lies, and statistics.” This phrase, popularized by Mark Twain, gets to the heart of a current trend that is troubling — holding social media to greater account than any other medium past or present. Business people talk a lot about the “Return on Investment” (ROI) that social [...]
War, huh, yeah What is it good for Absolutely nothing Uh-huh There’s an increasing chorus of voices that, somewhat like the lyric from the ’60s hit protest song War, wonders whether social media may be good for “absolutely nothing” when it comes to business. Oddly enough, for a fellow who runs a Calgary social media [...]
There’s an old joke: “What happens in Vegas stays on Facebook.” It causes most of my generation (boomers) to chuckle, because it feels like there’s a grain of truth in the humour. Facebook causes us to get our privacy hackles up in a big way. Boomers worry about privacy. We were taught on our mother’s [...]
For once I was right. Yup, I said it — a phrase that rarely leaves my lips and is generally disallowed at home by she who sets the rules. In an earlier column, I predicted Twitter would launch an advertising service and this week it did. Of course, a monkey could have predicted this (and, [...]
Witec Alberta invited me to speak at one of their regular networking breakfasts this past week, alongside Lee McArthur, Product Manager at Kryos. Lee briefed the room on BlackBerry application platforms, choices and rollout. One of those choices for rapid application development and deployment is Kryos Velocity. I concentrated my remarks on how resource-starved tech [...]
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