What the experts say: digital predictions for 2017 and beyond

09 Jan 2017 What the experts say: digital predictions for 2017 and beyond

It doesn’t take a crystal ball to know that digital media will play a huge role in marketing, advertising and communications this year. From live video to increased emphasis on mobile consumption, 2016 brought many opportunities for content marketers. In 2017, digital leaders must build on that momentum.

With so many options available, how should you focus your content marketing efforts this year? Online trends come and go in the blink of an eye; there’s no use investing in something that’s already passé. Maybe that crystal ball would come in handy, after all.



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Luckily, industry experts love examining trends; there’s no shortage of digital predictions online. To help get you inspired, we’ve rounded up 2017 forecasts from some of the biggest digital media influencers. Check out our Twitter Moment below to start the New Year off right!

Digital predictions from the pros:


2016 in review: Forbes takes a look at how digital marketing evolved last year.

Take a look at our 2017 digital media resolutions – which ones will you make?

Lindey Sudo
lindey@communicatto.com

Writer and Golden Girls enthusiast Lindey Sudo travels the continent in search of great stories. As a graduate of the Vancouver Film School’s Writing Program, she has spent time brainstorming in writers’ rooms, networking in Los Angeles and captivating audiences on Canada’s Smartest Person in Toronto (as an audience member). Lindey’s all-consuming love for the written word has led to her latest endeavour: content creation. When not glued to her word processor, Lindey enjoys playing guitar, skiing, attempting aerial yoga and Rolling Up The Rim To Win.

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