Twitter. Facebook. LinkedIn. YouTube. Social media. These buzz words are getting a lot of attention. From teenagers and grandparents posting profile pics on Facebook, to celebrities sharing their “genuine” love for cheeseburgers and purses on Twitter and HR professionals recruiting potential employees on LinkedIn, there’s no segment of society that hasn’t been impacted by social [...]
I recently had a chance to interview Howard Lindzon, co-founder of StockTwits.com and long-time angel investor. Howard will be stopping in Calgary to address the Third Tuesday Calgary chapter November 17, 2011 thanks to our event partner the Canadian Investor Relations Institute. Here’s that interview: Send to your network:
CALGARY, AB, Sept. 20, 2011/Troy Media – In 2009 the Canadian Public Relations Society held its annual conference “On the Edge” in Vancouver. Like the good communicators they are, John Kageorge and his organizing team encouraged members and attendees to blog, tweet, debate and discuss the communications issues of the day. It was a lively [...]
CALGARY, AB, Aug. 28, 2011/Troy Media – I’ve been reading a few articles from social media naysayers of late. Funny thing is, I often start such a read agreeing with many of their points, but invariably they seem to succumb to the temptations of weak, emotional argument. In other words, they go from smart [...]
CALGARY, AB, Aug. 12, 2011/ Troy Media – I’m having a wicked sense of déjà vu these days. And no, I did not try on my old 70s bell-bottoms, which wouldn’t fit anyway. Well, maybe if I turned them upside down and sewed the ultra-wide legs together. Never mind, I digress. I’m talking about Web [...]
CALGARY, AB, July 29, 2011/ Troy Media/ – If you’re looking for a job with a traditional resume and cover letter, I have bad news; you may be ruled out on the basis of your “old fashioned” application alone. Similarly, if you’re a recruiter using traditional means like print career ads or web-based job boards, [...]
Companies are highly motivated these days to manage their reputations and advocate their positions using social media. Sometimes that goes too far. This week Facebook and public relations giant Burson-Marsteller (B-M) appear to have crossed the line in what is becoming known as “Whisper-Gate.” For the record, if anyone at your company asks you to [...]
Ed. Note: This article originally appeared in my Postmedia News social media column. Lately I’ve been running into a lot of companies that have been approached by agencies looking to “do their social media for them.” Inevitably, the conversation turns to the question of whether this is even a good idea. My answer is maybe, [...]
Ed. Note: This article originally appeared in my Postmedia News social media column. This week people have been asking me how to build a Twitter following. No doubt they’ve heard my rant about how, unlike traditional media, social media publishing starts with no audience and no content. Your first tweet is often a lonely missive [...]
This article originally appeared in my Postmedia News column on social media. Much has been written about crisis communications and social media. Pundits such as Brian Solis of briansolis.com, Maggie Fox of socialmediagroup. com, Scott Monty of ScottMonty.com and others have waxed eloquent on the new immediacy of crisis communications. Crises such as the Motrin [...]
