As of this week I am far less influential than last week. Nine points less influential as a matter of fact. You should probably stop reading this since I won’t sway you anyhow. I now lack Klout. Misery loves company, and I’m not the only one lacking Klout this week. Thousands were downgraded by Klout, [...]
Considerable evidence exists that social media is rapidly evolving from the shiny new marketing toy to a standard part of the media mix. Nowadays almost every campaign at least considers doing a YouTube video or a blog or a Facebook page. What sometimes gets forgotten is the post-mortem – was using social media worth it? [...]
CALGARY, AB, Aug. 21, 2011/ Troy Media – Last night I downloaded a high-def movie to my iPad on the Wi-Fi here at the “cabin” we’ve rented, and then played it on the widescreen TV in full surround sound. This is what passes for roughing it these days, a far cry from my childhood experiences [...]
CALGARY, AB, Aug. 12, 2011/ Troy Media – I’m having a wicked sense of déjà vu these days. And no, I did not try on my old 70s bell-bottoms, which wouldn’t fit anyway. Well, maybe if I turned them upside down and sewed the ultra-wide legs together. Never mind, I digress. I’m talking about Web [...]
With over 600 million users, it’s no wonder marketers want to run promotions on Facebook. Giveaways, photo contests, coupons, and sweepstakes – everyone is excited to generate buzz on Facebook through classic promotional means. Trouble is, Facebook pretty much forbids it. Use the apps for your contest Fret not, though, dear marketeers, there is a [...]
Twitter is like a 21st century Rotary Club. That’s a line I heard recently that really made sense to me. The foundation of Twitter is networking, meeting with people, building community, often doing good deeds, sometimes leading to business. So when the organizers of the venerable mesh conference asked me to assemble a panel on [...]
Shaw TV came out to see us at a recent Quickinar on social media strategy – take a peek at what they found out! Like this article? Please share: Tweet
Every week I speak to executives who are avoiding social media. Given my Calgary location they are often from resource or energy companies, and they treat the subject as if it were bleeding or leading edge. That’s hardly the case, given the huge numbers of resource companies that already have robust social media programs, [...]
Ed. Note: This article originally appeared in my Postmedia News social media column. This week people have been asking me how to build a Twitter following. No doubt they’ve heard my rant about how, unlike traditional media, social media publishing starts with no audience and no content. Your first tweet is often a lonely missive [...]
Ed. Note: This post originally appeared in my Postmedia News social media column. You may be at risk of losing your Facebook “fan page” (a.k.a. business page a.k.a. official page) and not even know it. The issue hinges on what account administers your page. I have written in this space before how Facebook makes it [...]
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