CALGARY, AB, Nov. 28, 2011/ Troy Media – Everyone knows social media is free. To sign up, that is. But, as the saying goes, there is no free lunch. If you expect to get something from social media in exchange for little or nothing, you should expect to fail. Facebook is littered with such failures. [...]
CALGARY, AB, Nov. 20, 2011/ Troy Media – Most companies think publicity when they think social media. Usually their thoughts go straight to Facebook or Twitter, and the focus is on external audiences. Which begs the question, why ignore those closest to you – your employees? In my experience, the “internal social” discussion generally begins [...]
I recently had a chance to interview Howard Lindzon, co-founder of StockTwits.com and long-time angel investor. Howard will be stopping in Calgary to address the Third Tuesday Calgary chapter November 17, 2011 thanks to our event partner the Canadian Investor Relations Institute. Here’s that interview: Like this article? Please share: Tweet
As of this week I am far less influential than last week. Nine points less influential as a matter of fact. You should probably stop reading this since I won’t sway you anyhow. I now lack Klout. Misery loves company, and I’m not the only one lacking Klout this week. Thousands were downgraded by Klout, [...]
CALGARY, AB, Oct. 25, 2011/Troy Media A recent study by RSW, an agency that helps agencies, found “social media comes up short for agency prospecting”, eMarketer.com reported: When it comes to identifying prospects online, RSW … found the vast majority (95 per cent) of U.S. ad agencies used social media to identify potential clients. But [...]
CALGARY, AB, Oct. 17, 2011/Troy Media Corporate blogs done wrong can be like news releases. News releases have evolved, or maybe devolved, to painful, boring, sanitized affairs. This is why only the hardiest journalist reads more than the opening paragraph. It’s not the medium (newswires are fine disseminators) it’s the writing. News release faux pas [...]
CALGARY, AB, Sept. 20, 2011/Troy Media – In 2009 the Canadian Public Relations Society held its annual conference “On the Edge” in Vancouver. Like the good communicators they are, John Kageorge and his organizing team encouraged members and attendees to blog, tweet, debate and discuss the communications issues of the day. It was a lively [...]
Considerable evidence exists that social media is rapidly evolving from the shiny new marketing toy to a standard part of the media mix. Nowadays almost every campaign at least considers doing a YouTube video or a blog or a Facebook page. What sometimes gets forgotten is the post-mortem – was using social media worth it? [...]
CALGARY, AB, Aug. 28, 2011/Troy Media – I’ve been reading a few articles from social media naysayers of late. Funny thing is, I often start such a read agreeing with many of their points, but invariably they seem to succumb to the temptations of weak, emotional argument. In other words, they go from smart [...]
CALGARY, AB, Aug. 21, 2011/ Troy Media – Last night I downloaded a high-def movie to my iPad on the Wi-Fi here at the “cabin” we’ve rented, and then played it on the widescreen TV in full surround sound. This is what passes for roughing it these days, a far cry from my childhood experiences [...]
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