Mount Royal University is holding a one-day forum and trade show on June 23, 2011 called “Social Media Shift” – a social media marketing conference featuring Scott Stratten of @unmarketing fame, Eric Weaver (@weave) and numerous others. Here’s a peek at who’s on deck: The forum is specifically designed for small to mid-sized business owners and [...]
I had the pleasure of attending a recent presentation by Sarah Blue, brand evangelist and community outreach at Cardinal Media Technologies. Blue presented From Zero to Engaged: Ten Secrets to Get Your Community Rolling to the Social Media Breakfast club of Calgary, an excellent monthly event powered by McQ Design and a team of volunteers. Blue’s [...]
Mount Royal University is holding “Social Media Shift“, a one-day forum and trade show on social media marketing. A variety of dynamic speakers from the forefront of this growing phenomenon will be featured, including: Doug Lacombe – Master of Ceremonies (disclosure, that’s me!) Scott Stratten – Social Currency Ernest Barbaric – The Ripple Effect Richard [...]
Companies are highly motivated these days to manage their reputations and advocate their positions using social media. Sometimes that goes too far. This week Facebook and public relations giant Burson-Marsteller (B-M) appear to have crossed the line in what is becoming known as “Whisper-Gate.” For the record, if anyone at your company asks you to [...]
This week I had the privilege of helping put on a social media seminar for First Nations communicators. Representatives from the Siksika Nation and the Piikani Nation, both in Alberta, were in attendance at our Social Media Strategy for First Nations “Quickinar.” Jeff Nelson, my partner in producing Quickinars, and I received much help in [...]
Ed. Note: This article originally appeared in my Postmedia News social media column. Everyone speaks about the need for social media strategy and I agree wholeheartedly. Or, more precisely, I think your communications strategy needs a social media component. However, it’s a long journey from strategic document to actual implementation. On paper this stuff can [...]
Ed. Note: This article originally appeared in my Postmedia News social media column. Lately I’ve been running into a lot of companies that have been approached by agencies looking to “do their social media for them.” Inevitably, the conversation turns to the question of whether this is even a good idea. My answer is maybe, [...]
Shaw TV came out to see us at a recent Quickinar on social media strategy – take a peek at what they found out!
Every week I speak to executives who are avoiding social media. Given my Calgary location they are often from resource or energy companies, and they treat the subject as if it were bleeding or leading edge. That’s hardly the case, given the huge numbers of resource companies that already have robust social media programs, [...]
Ed. Note: This article originally appeared in my Postmedia News social media column. This week people have been asking me how to build a Twitter following. No doubt they’ve heard my rant about how, unlike traditional media, social media publishing starts with no audience and no content. Your first tweet is often a lonely missive [...]
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