Every week I speak to executives who are avoiding social media. Given my Calgary location they are often from resource or energy companies, and they treat the subject as if it were bleeding or leading edge. That’s hardly the case, given the huge numbers of resource companies that already have robust social media programs, [...]
Attendees at my social media seminars often ask how to keep business and personal separate in social media. The older they are, the more likely that question comes up. It’s generational angst on the death of privacy. They seem unaware that privacy is virtually dead already. The only privacy filter you can trust is the [...]
To B2B or not to B2B, this is the oftasked question. Whether ’tis nobler to silently suffer the slings and arrows of outrageous Facebookers or take arms against a sea of tweets? With all due apologies to the Bard for my misappropriation of his famous prose, a lot of corporate types struggle with this very [...]
This article originally appeared in my Postmedia News column on social media. Much has been written about crisis communications and social media. Pundits such as Brian Solis of briansolis.com, Maggie Fox of socialmediagroup. com, Scott Monty of ScottMonty.com and others have waxed eloquent on the new immediacy of crisis communications. Crises such as the Motrin [...]
Events in Calgary this week have North America buzzing about social media. In case you missed it, Calgary elected a new mayor, 38-year-old university Prof. Naheed Nenshi, some say on a campaign fuelled by social media. A quick Google search for “Nenshi +’social media’ ” turns up 88,300 results — a good number of them [...]
The big buzz on the social web this week is entirely self-referential, about The Social Network, a new movie on the origins of Facebook and its founder Mark Zuckerberg. As Calgary Herald reviewer Katherine Monk says, “It’s such an elegant irony . . . the person who founded the modern social-network phenomenon called Facebook is [...]
Social media pundits have been busy predicting, even advocating, the death of the news release in favour of the “social media release” (SMR) or simply website disclosure. That’s wrong-headed, but perhaps not for the reasons you might think. First, a little history. The news release (or, as we old print guys say, “press release”) has [...]
Corporate reputation management is becoming a big deal on the social web. Just ask United Airlines and their series of luggage handling gaffes that led to hit song United Breaks Guitars. Halifax musician Dave Carroll gained huge audience and support “by sticking it to the man” after exhausting every other option United offered for redress. [...]
It is said if you don’t vote, you get the government you deserve. In other words, exercise your democratic right or suffer the consequences. The same can now be said for having a voice in social media, particularly blogging. If you don’t create content, you have willingly issued your own gag order. Rest assured, in [...]
War, huh, yeah What is it good for Absolutely nothing Uh-huh There’s an increasing chorus of voices that, somewhat like the lyric from the ’60s hit protest song War, wonders whether social media may be good for “absolutely nothing” when it comes to business. Oddly enough, for a fellow who runs a Calgary social media [...]
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