I recently put a Twitter panel together for the meshwest conference that took place in Calgary last week. After the conference mesh co-founder and leading digital strategist Mark Evans asked me a few questions on the flip cam. Here’s my blah blah on social media in Calgary, oil and gas, Mayor Nenshi, and so on. [...]
Twitter is like a 21st century Rotary Club. That’s a line I heard recently that really made sense to me. The foundation of Twitter is networking, meeting with people, building community, often doing good deeds, sometimes leading to business. So when the organizers of the venerable mesh conference asked me to assemble a panel on [...]
Companies are highly motivated these days to manage their reputations and advocate their positions using social media. Sometimes that goes too far. This week Facebook and public relations giant Burson-Marsteller (B-M) appear to have crossed the line in what is becoming known as “Whisper-Gate.” For the record, if anyone at your company asks you to [...]
Ed. Note: This article originally appeared in my Postmedia News social media column. Everyone speaks about the need for social media strategy and I agree wholeheartedly. Or, more precisely, I think your communications strategy needs a social media component. However, it’s a long journey from strategic document to actual implementation. On paper this stuff can [...]
Ed. Note: This article originally appeared in my Postmedia News social media column. Lately I’ve been running into a lot of companies that have been approached by agencies looking to “do their social media for them.” Inevitably, the conversation turns to the question of whether this is even a good idea. My answer is maybe, [...]
Shaw TV came out to see us at a recent Quickinar on social media strategy – take a peek at what they found out! Send to your network:
Every week I speak to executives who are avoiding social media. Given my Calgary location they are often from resource or energy companies, and they treat the subject as if it were bleeding or leading edge. That’s hardly the case, given the huge numbers of resource companies that already have robust social media programs, [...]
Attendees at my social media seminars often ask how to keep business and personal separate in social media. The older they are, the more likely that question comes up. It’s generational angst on the death of privacy. They seem unaware that privacy is virtually dead already. The only privacy filter you can trust is the [...]
To B2B or not to B2B, this is the oftasked question. Whether ’tis nobler to silently suffer the slings and arrows of outrageous Facebookers or take arms against a sea of tweets? With all due apologies to the Bard for my misappropriation of his famous prose, a lot of corporate types struggle with this very [...]
This article originally appeared in my Postmedia News column on social media. Much has been written about crisis communications and social media. Pundits such as Brian Solis of briansolis.com, Maggie Fox of socialmediagroup. com, Scott Monty of ScottMonty.com and others have waxed eloquent on the new immediacy of crisis communications. Crises such as the Motrin [...]
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