Screencast Saturdays: Personal Pages

October 15, 2012

Welcome once again to Screencast Saturdays (sorry we’re a little late this week as Doug was slacking off this weekend!) This week communicatto team member Mary shows you the basics of different personal pages or personal websites. Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.

Social media offers service with a smile

October 8, 2012

Social media and customer service have come together like peanut butter and chocolate did in the old Reese’s Peanut Butter Cups commercials. And like the famous candy bar, both are better for it, creating, as the ads once proclaimed, “Two great tastes that taste great together.” According to Mashable and Gartner, social service does matter. […]

Five easy steps to social media failure

September 18, 2012

Lately I’ve been signing up a lot of corporate clients who have dipped their toes into social media without a ton of planning. You might call this their “experimentation phase”. While testing the waters is a great way to understand the lay of the land (mixed metaphor, but you know what I mean), it’s rarely […]

Diving into social media, you might drown

August 27, 2012

As a teenager I spent a lot of time in the pool at the YMCA. Training to be a lifeguard, teaching and practicing, I reeked of chlorine most of the time. In the summers I did the same at camp. One thing they taught us over and over was to avoid diving into unknown waters. […]

Digital media and the PR pro/journalist relationship: evolving but still complicated

August 2, 2012

“Journalism is printing what someone else does not want printed: everything else is public relations.” ~George Orwell Ah, the seemingly age-old tension filled, mutually distrustful, relationship between journalists and PR pros – it’s been said that journalists speak the truth and PR pros dazzle and confuse with spin. Where does this relationship stand in today’s […]

Social advertising invokes peer pressure

May 4, 2012

Do social media ads even work? CALGARY, AB, Apr. 30, 2012/ Troy Media – Question: When is an ad not an ad? Answer: When it’s a story, maybe even one shared by a friend. In the ever-changing world of digital advertising, and the never-ending quest for business models for online publishers, “social advertising” is suddenly […]

PR pulse: old-school meets new media

April 12, 2012

There’s no doubt that digital media has altered the PR landscape forever. Given this reality, what does the current world of PR and corporate communications look like? In this week’s edition of the digital literacy series, Adam Dooley (@adamdooley), President of Winnipeg-based Dooley Communications, offers his insight into the current pulse of the industry, including: […]

Your website – bride of Frankenstein or supermodel?

March 11, 2012

This article was originally published in Newsline, a publication of the Canadian Investor Relations Institute.  Nearly every IRO I speak to is dissatisfied with his or her website. Usually I innocently ask: “How is your website working for you?”. That’s when the eye rolling and sighing starts. Whether due to death by committee, an unskilled […]

Old white guys in corporate Canada need help from digital natives

March 8, 2012

Maybe what’s needed is an Internet Whisperer CALGARY, AB, Mar. 7, 2012, Troy Media – Sometimes it feels like my job is to make old white guys comfortable with the Internet. Apparently I am the Internet whisperer. Or maybe the baby boomer whisperer, I’m not sure. As a boomer myself. it probably makes sense. It’s […]

When will IR ‘get’ social media?

January 16, 2012

This article was originally published in Newsline, a publication of the Canadian Investor Relations Institute.   Investor relations people are not social. Oh, don’t get me wrong; I know they are in real life. I’ve been to numerous CIRI conferences and have witnessed this firsthand. Great banquets, golf tournaments, galas and hospitality suites – IR […]


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