Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of setting up Slideshare, a system for sharing slide shows, PDFs and videos! Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.
Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of using a social media management system called HootSuite! Note for RSS subscribers: if you can’t see the video in your reader, it is located on the web here.
Welcome once again to Screencast Saturdays! communicatto team member Mary shows you how easy it is to start a Facebook business page in under 3 minutes. By the way, if you do decide to build a Facebook business page, Facebook itself has a pretty detailed help section on this topic. Next week we’ll show you how [...]
In continuing our series on digital literacy and the impact it’s having on Canada’s economy, this week we focus on the “State of the Digital Publishing Industry”. This was the topic of a panel discussion hosted by Digital Alberta (@DigitalAlberta) on Monday. On the panel were Guy Huntingford (@guyhuntingford), publisher of the Calgary Herald, and [...]
CALGARY, AB, Sept. 20, 2011/Troy Media – In 2009 the Canadian Public Relations Society held its annual conference “On the Edge” in Vancouver. Like the good communicators they are, John Kageorge and his organizing team encouraged members and attendees to blog, tweet, debate and discuss the communications issues of the day. It was a lively [...]
CALGARY, AB, Aug. 28, 2011/Troy Media – I’ve been reading a few articles from social media naysayers of late. Funny thing is, I often start such a read agreeing with many of their points, but invariably they seem to succumb to the temptations of weak, emotional argument. In other words, they go from smart [...]
CALGARY, AB, June 24, 2011/ Troy Media/ – “I want the corner butcher back. Bring it back a century.” So says Scott Stratten when asked what business should look like in a social media world. “I don’t want Wal-Mart, I want the butcher who knows my name and saves me a certain cut of meat because [...]
Twitter is like a 21st century Rotary Club. That’s a line I heard recently that really made sense to me. The foundation of Twitter is networking, meeting with people, building community, often doing good deeds, sometimes leading to business. So when the organizers of the venerable mesh conference asked me to assemble a panel on [...]
A few weeks ago I had the tremendous pleasure of attending a gathering of chief marketing executives put on in Banff by the Conference Board of Canada. The topic was New Age Marketing and we enjoyed excellent presentations by top-notch digital marketing folks from LinkedIn.com, TorStar Publishing and Deloitte. A special highlight for the small [...]
I had the pleasure of attending a recent presentation by Sarah Blue, brand evangelist and community outreach at Cardinal Media Technologies. Blue presented From Zero to Engaged: Ten Secrets to Get Your Community Rolling to the Social Media Breakfast club of Calgary, an excellent monthly event powered by McQ Design and a team of volunteers. Blue’s [...]