A colleague was asking me whom to follow on Twitter in their field. Providing an answer took more Googling than it should have. It occurred to me, why is there no comprehensive list of Canadian journalists on Twitter? At least, none that I could find. Oh sure there was this one http://mediaontwitter.pbworks.com/Canada+-+Media+On+Twitter, and this one [...]
Below is a (slightly enhanced) summary of a talk I gave to the IABC BC chapter in January 2009. Professional writer and attendee Susan Main blogged about this event on her “Susan’s Super Citizen Showcase” blog. It all used to be so simple – segment your audience, target a demographic, pick the media mix that [...]
Clowns to the left of me, Jokers to the right, Here I am, Stuck in the middle with you … Stuck in the middle, Stealers Wheel, 1972 For decades the practice of public relations has been a somewhat symbiotic (love/hate?) relationship between the press and the practitioner. Journalists needed stories, quotes, facts and pictures, and [...]
In my presentation at the May 2008 Social Media Speed Dating event held by CPRS Vancouver I posited what is a fairly non-controversial position, that traditional media is under intense pressure by macro-environmental forces including social media. My twist is that most people are distracted by the red herring of audience loss when in fact [...]
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