Tech Talk: iHome iDM5 Review

July 6, 2012

The iHome iDM5 Executive Space Saver System was a big hit at last year’s Consumer Electronics Show (CES), where it won a Best in Show award. It’s a Bluetooth keyboard, a back rest for your iPad or iPhone, has two onboard speakers, a built-in microphone so you can use it as a speakerphone and you […]

For traditional media, digital is the elephant in the room

June 21, 2012

Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. ~Robert McKee It’s no accident that a sense of belonging is listed as one of humanity’s basic needs. We’re a social species, interested in shared experiences and united in our love for […]

Tweeting the crime beat: crime reporting in the digital age

May 31, 2012

In last week’s post I shifted the focus of the digital literacy series to an unavoidable topic: the impact it’s having on traditional media. While there doesn’t seem to be a concrete answer to this oft-debated subject, there’s no ignoring that what’s happening online is forever changing how we see “media”. So what does this […]

Traditional media reality check: evolve or cease to exist

May 24, 2012

A digital literacy series would be incomplete without the inclusion of one of today’s most hot button topics – the impact digital media is having on traditional media. This very blog is a result of the rapidly growing world of new media. I am able to share information with an unlimited audience and I am […]

Small town marketing can go social too

April 26, 2012

CALGARY, AB, Apr. 24, 2012/ Troy Media – Last week I had the pleasure of working with some rural Saskatchewan credit unions on digital marketing and social media. It occurred to me social media might not even be appropriate. Are credit union customers and prospects from these towns even on social media? This required some […]

Marketing Week anti-social media column full of holes

August 30, 2011

  CALGARY, AB, Aug. 28, 2011/Troy Media – I’ve been reading a few articles from social media naysayers of late. Funny thing is, I often start such a read agreeing with many of their points, but invariably they seem to succumb to the temptations of weak, emotional argument. In other words, they go from smart […]

Web 2.0 déjà vu reveals human traits

August 21, 2011

CALGARY, AB, Aug. 12, 2011/ Troy Media – I’m having a wicked sense of déjà vu these days. And no, I did not try on my old 70s bell-bottoms, which wouldn’t fit anyway. Well, maybe if I turned them upside down and sewed the ultra-wide legs together. Never mind, I digress. I’m talking about Web […]

Job hunting goes social

August 2, 2011

CALGARY, AB, July 29, 2011/ Troy Media/ – If you’re looking for a job with a traditional resume and cover letter, I have bad news; you may be ruled out on the basis of your “old fashioned” application alone. Similarly, if you’re a recruiter using traditional means like print career ads or web-based job boards, […]

Resistance to Google+ is futile

August 1, 2011

The shiny new thing in social media this month is Google+ (aka Google Plus or G+). It launched in beta/invite only mode at the end of June, since attracting an estimated 18 million users. Will it kill Facebook? Twitter? It’s too early to tell and that may not even be Google’s end game, as Rick […]

Wire is dead; long live the wire!

September 18, 2010

Social media pundits have been busy predicting, even advocating, the death of the news release in favour of the “social media release” (SMR) or simply website disclosure. That’s wrong-headed, but perhaps not for the reasons you might think. First, a little history. The news release (or, as we old print guys say, “press release”) has […]

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